Purple Tree's Multipurpose Miracle Balm Protects, Soothes & More
Laura McQuarrie — April 18, 2018 — Fashion
References: purpletreeskincare & cosmeticsbusiness
Inspired by the spring and summer seasons, Purple Tree launched six all-new flavors of its multipurpose Miracle Balm. The product gets its name from its extreme versatility, as the balm may be used as a soothing salve for dry lips and skin, nourishing the nails and cuticles, caring for the feet and even as a cosmetic highlight on the cheeks.
The Miracle Balms now come in Watermelon, Peach, Blueberry, Vanilla, Grapefruit and Signature, a variety that takes cues from the purple-colored flowers of the Jacaranda Tree.
The balms are made with naturally derived ingredients, each of which offers its own specific benefits—while all of the new formulas are touted as soothing and moisturizing, the Watermelon variety is said to refresh, while the Blueberry balm is said to be beneficial for its relieving properties.
The Miracle Balms now come in Watermelon, Peach, Blueberry, Vanilla, Grapefruit and Signature, a variety that takes cues from the purple-colored flowers of the Jacaranda Tree.
The balms are made with naturally derived ingredients, each of which offers its own specific benefits—while all of the new formulas are touted as soothing and moisturizing, the Watermelon variety is said to refresh, while the Blueberry balm is said to be beneficial for its relieving properties.
Trend Themes
1. Multipurpose Skincare Products - Opportunity to create innovative skincare products that offer versatile benefits and cater to multiple needs.
2. Natural Ingredients in Skincare - Potential for disruptive innovation in the skincare industry by developing products with naturally derived ingredients for their specific benefits.
3. Flavor-infused Skincare - Emerging trend of incorporating different flavors in skincare products, providing a unique sensory experience for consumers.
Industry Implications
1. Beauty and Personal Care - Creating multipurpose skincare products with natural ingredients can disrupt the beauty and personal care industry, offering consumers versatile and effective options.
2. Cosmetics - Opportunity for disruptive innovation in the cosmetics industry by incorporating flavor-infused skincare products, appealing to consumers looking for unique sensory experiences.
3. Natural and Organic Products - Incorporating naturally derived ingredients in skincare products can disrupt the natural and organic products industry, providing consumers with effective and sustainable options.
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