The Mint Z Advertisements Show Off Creative Chewing
Chalaine Mantha — February 1, 2011 — Marketing
References: creativejuiceindonesia & ibelieveinadv
The Mint Z Advertisements show off some impressive bite mark art. The tagline reads, "Improved chewing skill" for its line of chewy mints. Personally, the nail biting one freaks me out! The other two feature a totem pole pencil and statue of Venus chewed out of a straw.
Implications - XX.
The Mint Z Advertisement is a very unique and atypical ad that will certainly get many inspired. The advertising agency in charge of this creative campaign is Creative Juice in Indonesia. Improved chewing skills are certainly attractive in these fast-paced times. Mint Z is a clever agency and I will be interested to see what their next big campaign is.
Implications - XX.
The Mint Z Advertisement is a very unique and atypical ad that will certainly get many inspired. The advertising agency in charge of this creative campaign is Creative Juice in Indonesia. Improved chewing skills are certainly attractive in these fast-paced times. Mint Z is a clever agency and I will be interested to see what their next big campaign is.
Trend Themes
1. Bite-mark Advertising - This trend showcases how businesses can use unique and creative bite-mark art for advertising purposes to get people's attention.
2. Improved Chewing Products - This trend shows the potential of a market for products that promote improved chewing skills and can be a disruptive innovation opportunity for the oral care industry.
3. Unconventional Marketing Tactics - This trend highlights how businesses can break from traditional advertising methods and use unconventional tactics to create a memorable and impactful impression.
Industry Implications
1. Advertising - This industry can benefit from incorporating unconventional strategies using bite-mark art, like in this ad campaign, to promote their products or services.
2. Oral Care - This industry can utilize the concept of promoting better chewing skills as a unique selling proposition for various oral care products, like toothpaste or gum.
3. Marketing and Branding - This industry can learn from the unconventional marketing tactics used in the Mint Z advertisement and use them as inspiration for their own creative campaigns.
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