These Mint Tins are Inspired by Tropical Tourist Destinations
Jana Pijak — August 11, 2016 — Marketing
References: behance.net
This collection of mint tins pays homage to tropical tourist destinations like Mexico, Italy and Brazil and comes in six refreshing flavors. Conceived by Spanish graphic designer Mella Rosa, the MA-MA Mints brand identity is all about capturing the colorful and vibrant spirit of different exotic places across the globe.
Rosa creates chromatic illustrations of different beach destinations with imagery representative to each -- while vibrantly feathered parrots adorn MA-MA Mints' Brazil mint tins, paper pinata motifs are used to accent its Mexico flavor.
Spotlighting exotic flavors like 'Passion Fruit,' 'Raspberry Peach' and 'Honey Melon' among others, this collection of tasty mints is vividly packaged to capture the attention of consumers. The range will appeal to those seeking exotic versions of traditional breath fresheners that can otherwise feature more expected flavor options.
Rosa creates chromatic illustrations of different beach destinations with imagery representative to each -- while vibrantly feathered parrots adorn MA-MA Mints' Brazil mint tins, paper pinata motifs are used to accent its Mexico flavor.
Spotlighting exotic flavors like 'Passion Fruit,' 'Raspberry Peach' and 'Honey Melon' among others, this collection of tasty mints is vividly packaged to capture the attention of consumers. The range will appeal to those seeking exotic versions of traditional breath fresheners that can otherwise feature more expected flavor options.
Trend Themes
1. Exotic Mint Tins - Creating mint tins inspired by tropical tourist destinations presents an opportunity for disruptive innovation in the breath freshener market.
2. Vibrant Branding - Using chromatic illustrations and colorful packaging to capture the spirit of different exotic places can disrupt the traditional branding approach in the mint industry.
3. Unique Flavor Options - Introducing exotic flavors like 'Passion Fruit' and 'Raspberry Peach' to the mint market offers a disruptive innovation opportunity for breath freshener manufacturers.
Industry Implications
1. Graphic Design - Creating captivating brand identities inspired by different exotic destinations can disrupt the graphic design industry by offering unique and thematic design opportunities.
2. Tourism - Collaborating with mint manufacturers to create mint tins inspired by tourist destinations can disrupt the tourism industry by offering unique souvenirs and promotional merchandise.
3. Food and Beverage - Exploring exotic flavor options in the mint market can disrupt the food and beverage industry by providing consumers with unique and refreshing taste experiences.
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