The Minneapolis Institute of Arts Ad Gets Covered Up
Renee Ramsarran — February 25, 2011 — Art & Design
References: latimesblogs.latimes & neatorama
Although the Minneapolis Institute of Arts picked Titian's 'Venus Rising from the Sea' as its outdoor poster girl, a graffiti artist seemed concerned about the topless lady. The billboard was spra-painted with a stylish red sweetheart cover-up, along with the word "Brr!"
According to the LA times, Minneapolis Institute of Arts staff were "highly amused.†However, the original billboard was soon after erected back in its place.
Implications - Graffiti has evolved over the years from simple artistic tags to pieces that have a meaning behind them. Artists like Banksy have set the standard for street art that interacts with its environment and makes a statement at the same time. The incorporation of this alternative art piece with quirky drawings that parodies pop cultural figures could be a great edge for fashion brands to attract consumers.
According to the LA times, Minneapolis Institute of Arts staff were "highly amused.†However, the original billboard was soon after erected back in its place.
Implications - Graffiti has evolved over the years from simple artistic tags to pieces that have a meaning behind them. Artists like Banksy have set the standard for street art that interacts with its environment and makes a statement at the same time. The incorporation of this alternative art piece with quirky drawings that parodies pop cultural figures could be a great edge for fashion brands to attract consumers.
Trend Themes
1. Interactive Street Art - Fashion brands can leverage interactive street art, like graffiti that parodies pop cultural figures, to attract consumers.
2. Evolving Graffiti - Graffiti has evolved from simple tags to meaningful pieces that make a statement, offering opportunities for artists and brands to collaborate.
3. Graffiti as Commentary - Graffiti artists like Banksy have set the standard for street art that interacts with its environment and makes a social or political commentary.
Industry Implications
1. Fashion - Fashion brands can incorporate alternative art pieces, like graffiti, to create a unique edge and attract consumers.
2. Art - The evolving graffiti scene offers opportunities for artists to collaborate with brands and create meaningful art installations.
3. Advertising - Interactive street art, like graffiti, can be used as a disruptive advertising strategy to engage with consumers and make a statement.
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