Escala Creates Series of Eye-Opening Ads for Brazil's Ministry of Labor
Meghan Young — April 4, 2015 — Marketing
References: portal.mpt.gov.br & designtaxi
The Ministry of Labor in Brazil is looking to raise awareness around the treatment of employees in the workforce. It's easy to get stuck not only in a routine, but a bad job as well when maintaining a lifestyle is important. The Ministry of Labor hammers home the point that minimizing employee potential, threatening an employee, isolating an employee and offending an employee all fall under the category of moral harassment.
Created by communications and marketing agency Escala, the Ministry of Labor ad campaign references Brazilian culture in the print ads. Although it might be common practice for some or all of these actions to take place in an office environment, the Brazilian government is trying to make a difference.
Created by communications and marketing agency Escala, the Ministry of Labor ad campaign references Brazilian culture in the print ads. Although it might be common practice for some or all of these actions to take place in an office environment, the Brazilian government is trying to make a difference.
Trend Themes
1. Awareness Campaigns - There is an opportunity for disruptive innovation in creating impactful awareness campaigns to address workplace issues such as moral harassment.
2. Workplace Culture - Improving workplace culture through innovative strategies can help prevent moral harassment and create a more inclusive and respectful environment.
3. Government Initiatives - Governments can play a crucial role in combating moral harassment by implementing new policies and regulations to protect employees.
Industry Implications
1. Communications and Marketing - The communications and marketing industry can explore innovative approaches to designing campaigns that raise awareness about workplace issues like moral harassment.
2. Human Resources - The HR industry can focus on developing strategies and practices that promote a healthy and respectful workplace culture, addressing moral harassment as a priority.
3. Government and Policy Making - Governments and policymakers have an opportunity to take initiatives to address moral harassment, creating laws and regulations that protect employees and promote ethical work environments.
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