The MiniNORRIS EV is as Strong as Walker Texas Ranger
Michael Hines — May 25, 2012 — Autos
References: milosparipovic & ecofriend
With name like the MiniNORRIS EV, it may be only a matter of time before designer Milos Paripovic's ultra-strong concept car makes it to market. Paripovic is a quirky designer known for creating humorous (and fake) products. He was the man behind the iPoo, an Apple toilet and the Zugo (a 21st century version of the Yugo).
The MiniNORRIS EV was created to show people just how strong those ridiculous looking, pod-shaped EVs could be. As shown in the video, the MiniNORRIS is able to smash through a brick wall, all while seating two in total comfort and quiet. The MiniNORRIS EV may be as real as the Loch Ness Monster, but it could inspire automakers to advertise their upcoming EVs different. GM seems to be semi-serious about their EN-V concept, but its doubtful the public would take it seriously without some reassuring crash test footage.
The MiniNORRIS EV was created to show people just how strong those ridiculous looking, pod-shaped EVs could be. As shown in the video, the MiniNORRIS is able to smash through a brick wall, all while seating two in total comfort and quiet. The MiniNORRIS EV may be as real as the Loch Ness Monster, but it could inspire automakers to advertise their upcoming EVs different. GM seems to be semi-serious about their EN-V concept, but its doubtful the public would take it seriously without some reassuring crash test footage.
Trend Themes
1. Pod-shaped Evs - The MiniNORRIS EV demonstrates the strength and capabilities of pod-shaped electric vehicles, hinting at a potential disruptive innovation in the automotive industry.
2. Humorous Design Concepts - Milos Paripovic's quirky and fake product designs, such as the MiniNORRIS EV, show a potential disruptive innovation opportunity in the realm of humor-driven product marketing.
3. Reassuring Crash Test Footage - The MiniNORRIS EV highlights the importance of crash test footage as a potential disruptive innovation opportunity in promoting the safety and reliability of future EVs.
Industry Implications
1. Automotive - The automotive industry could explore the development of pod-shaped electric vehicles, leveraging their strength and unique design to disrupt the market.
2. Product Design - The product design industry can tap into humorous and quirky concepts, similar to Milos Paripovic's work, to disrupt traditional approaches and engage consumers in a lighthearted manner.
3. Marketing and Advertising - The marketing and advertising industry has an opportunity to integrate reassuring crash test footage into their campaigns, leveraging the importance of safety as a disruptive marketing strategy for upcoming EVs.
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