Séfr Embraces the Minimalist Scandinavian Aesthetic with FW19
References: sefr-online & hypebeast
The minimalist Scandinavian aesthetic lives through Swedish label Séfr's Fall/Winter 2019 collection. Aptly dubbed 'Silent Wisdom,' the range features a range of incredibly sophisticated items that will keep one warm and cozy during the colder months. On top of their functionality, however, Séfr's take exudes unparallel elegance and class.
Some items in the Fall/Winter 2019 collection include a pair of striped trousers, oversized needs, and a stunningly tailored wool coat. The offerings prove to be timeless — a property that is strongly tied to the minimalist Scandinavian aesthetic mentioned before. The movement has had great influence on recent designs that fashion companies are releasing.
It is expected for Séfr's collection to be available at retailers later in the year.
Some items in the Fall/Winter 2019 collection include a pair of striped trousers, oversized needs, and a stunningly tailored wool coat. The offerings prove to be timeless — a property that is strongly tied to the minimalist Scandinavian aesthetic mentioned before. The movement has had great influence on recent designs that fashion companies are releasing.
It is expected for Séfr's collection to be available at retailers later in the year.
Trend Themes
1. Minimalist Scandinavian Aesthetic - Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for fashion apparel using the minimalist Scandinavian aesthetic.
2. Timeless Fashion - Disruptive innovation opportunity: Create a rental service for high-quality, minimalist fashion items that can be worn for multiple seasons.
3. Influence of Minimalism on Fashion - Disruptive innovation opportunity: Design a mobile app that curates minimalist fashion looks and provides personalized styling recommendations.
Industry Implications
1. Fashion Apparel - Disruptive innovation opportunity: Introduce 3D printing technology for customizable and made-to-measure minimalist fashion apparel.
2. Sustainable Fashion - Disruptive innovation opportunity: Develop a blockchain-based platform that tracks and verifies the sustainability of fashion apparel from production to end-consumer.
3. Fashion Retail - Disruptive innovation opportunity: Implement augmented reality technology in fashion retail stores to enable virtual try-ons and enhance the omni-channel shopping experience.
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