This Minimal Toothbrush Aims to Brand a New Kind of Tooth Care
Ellen Smith — July 6, 2017 — Lifestyle
References: madebyalphabet & behance.net
This minimal toothbrush from was inspired by consumers who seek products with thoughtful, purposeful and intentional designs.
In an age of overwhelming consumer choice, people are often drawn to minimalism and simplicity. Hippo & Crate's toothbrush embodies that need to de-clutter as it offers no extra functions or complicated accessories -- it's simply a toothbrush. The straightforward design features a slim body that is met by a cluster of perfectly distanced bristles. "H & P," is detailed in a clean font at the base of the brush. The bathroom accessory, which is available in brown, white or black speaks to the consumer who is drawn to streamlined design that puts its function before its form. This minimal toothbrush is for the consumer inspired to live with less distraction.
In an age of overwhelming consumer choice, people are often drawn to minimalism and simplicity. Hippo & Crate's toothbrush embodies that need to de-clutter as it offers no extra functions or complicated accessories -- it's simply a toothbrush. The straightforward design features a slim body that is met by a cluster of perfectly distanced bristles. "H & P," is detailed in a clean font at the base of the brush. The bathroom accessory, which is available in brown, white or black speaks to the consumer who is drawn to streamlined design that puts its function before its form. This minimal toothbrush is for the consumer inspired to live with less distraction.
Trend Themes
1. Minimalist Design - The trend towards minimalist design presents an opportunity for brands to create simple yet aesthetically pleasing products.
2. De-cluttering Movement - The de-cluttering movement opens up disruptive innovation opportunities for companies to offer streamlined products that focus on functionality rather than unnecessary features.
3. Purposeful Design - Consumers seeking purposeful designs create a space for brands to develop products that prioritize functionality and intentionality.
Industry Implications
1. Home Goods - The home goods industry can tap into the minimalist design trend by offering simple and functional products that fit with the de-cluttering movement.
2. Personal Care - In the personal care industry, there is an opportunity to create minimalist toothbrushes and other products that prioritize purposeful design and simplicity.
3. Consumer Electronics - Consumer electronics companies can explore the trend of purposeful design by developing minimalist electronic devices that eliminate unnecessary features and focus on functionality.
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