The Synergy by Minimal Apparel is Made with Active Women in Mind
Meghan Young — February 4, 2016 — Fashion
References: kickstarter & designtaxi
Finding the right underwear to wear when working out can be a pain in the butt -- literally -- and that's where Minimal Apparel steps in. The Toronto, Canada-based company has created a seamless thong that is ultra-comfy. Dubbed The Synergy, it is described as “the supreme thong for the active women."
A high quality blend of nylon and spandex, The Synergy by Minimal Apparel is more than purely comfortable. It is also antibacterial and quick-dry. Currently seeking funds on Kickstarter, the lightweight and breathable design boasts a good amount of technology that definitely puts it on par with other sportswear apparel. Essentially, Minimal Apparel has created a second skin that is frictionless to ensure the wearer is not chafing terribly when doing high intensity workouts and other similar healthy activities.
A high quality blend of nylon and spandex, The Synergy by Minimal Apparel is more than purely comfortable. It is also antibacterial and quick-dry. Currently seeking funds on Kickstarter, the lightweight and breathable design boasts a good amount of technology that definitely puts it on par with other sportswear apparel. Essentially, Minimal Apparel has created a second skin that is frictionless to ensure the wearer is not chafing terribly when doing high intensity workouts and other similar healthy activities.
Trend Themes
1. Seamless Thongs - The trend of seamless thongs offers disruptive innovation opportunities in the underwear industry, providing comfort and functionality for active women.
2. Antibacterial Fabric - The trend of antibacterial fabric presents disruptive innovation opportunities in the sportswear industry by offering odor-resistant and hygienic solutions for athletic apparel.
3. Quick-dry Technology - The trend of quick-dry technology offers disruptive innovation opportunities in the textile industry, providing efficient moisture-wicking solutions for activewear garments.
Industry Implications
1. Underwear - The seamless thong trend presents disruptive innovation opportunities in the underwear industry, offering comfortable and functional options for active women.
2. Sportswear - The antibacterial fabric trend presents disruptive innovation opportunities in the sportswear industry, providing odor-resistant and hygienic solutions for athletic apparel.
3. Textile - The quick-dry technology trend offers disruptive innovation opportunities in the textile industry, providing efficient moisture-wicking solutions for activewear garments.
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