Consonant Skincare Created Small But Mighty Products and a Pop-Up
Laura McQuarrie — July 18, 2019 — Marketing
References: youtube & adsoftheworld
Every year, Canadians are faced with months of cold weather, which can cause dry, uncomfortable skin—to provide a solution to this by drawing attention to its powerfully hydrating serum, Consonant Skincare created a miniature skincare campaign. The skincare brand opened up a small-scale pop-up and supported it by launching tiny samples of its HydrExtreme hydration-boosting serum, along with shrunken shopping bags and coupons to match.
While some people might not even realize the havoc that winter wreaks on their skin for months on end, Consonant Skincare also created a special card that could be pressed on the cheek so that one's "own dry skin flakes revealed an offer" for a free four-milliliter bottle of the HydrExtreme serum that could be collected at the compact pop-up beauty shop.
While some people might not even realize the havoc that winter wreaks on their skin for months on end, Consonant Skincare also created a special card that could be pressed on the cheek so that one's "own dry skin flakes revealed an offer" for a free four-milliliter bottle of the HydrExtreme serum that could be collected at the compact pop-up beauty shop.
Trend Themes
1. Miniature Skincare Campaigns - Creating miniature skincare campaigns with tiny samples and pop-up shops can increase brand awareness and drive sales.
2. Hydration-boosting Serum - Developing a powerful hydration-boosting serum can be a disruptive innovation opportunity in the skincare industry.
3. Personalized Promotions - Creating personalized promotions using interactive cards that reveal offers can enhance customer engagement and loyalty.
Industry Implications
1. Skincare Industry - The skincare industry can benefit from creating miniature campaigns that showcase their products in unique ways.
2. Beauty Industry - The beauty industry can leverage miniature campaigns and personalized promotions to drive sales and customer engagement.
3. Retail Industry - The retail industry can benefit from creating pop-up shops that offer unique experiences and limited edition products.
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