Pierre Javelle & Akiki Ida Create Deliciously Edible War Zones
Shelby Lee Walsh — June 26, 2009 — Lifestyle
References: minimiam & notcot.org
War has never looked so gosh darn cute. Pierre Javelle and Akiki Ida are a lovely French couple that create elaborate miniature scenes in edible substances.
The gallery above is of their War collection, and depicts mini soldiers fighting in odd places like pomegranates and salads. This collection takes the phrase “food fight†to a whole new level.
Implications - Consumers who get a kick out of ad campaigns that treat the world as a magical place full of endless adventures. For the same reason that successful blockbuster movies take viewers on journeys to new and exciting worlds, art like this instills a sense of excitement. Although not made for marketing purposes, artwork that follows this thematic undercurrent should definitely not be missed by creative companies interested in making a mark.
The gallery above is of their War collection, and depicts mini soldiers fighting in odd places like pomegranates and salads. This collection takes the phrase “food fight†to a whole new level.
Implications - Consumers who get a kick out of ad campaigns that treat the world as a magical place full of endless adventures. For the same reason that successful blockbuster movies take viewers on journeys to new and exciting worlds, art like this instills a sense of excitement. Although not made for marketing purposes, artwork that follows this thematic undercurrent should definitely not be missed by creative companies interested in making a mark.
Trend Themes
1. Miniature Scenes in Edible Substances - Artists like Pierre Javelle and Akiki Ida are creating intricate miniature scenes using edible substances, offering opportunities for innovative culinary experiences.
2. Food as Art - The creation of elaborate edible artwork, such as the War collection by Javelle and Ida, pushes the boundaries of traditional food presentation and opens up possibilities for disruptive innovation in the culinary industry.
3. Fantasy and Adventure-themed Marketing - Incorporating the sense of excitement and whimsy found in artwork like Javelle and Ida's War collection can inspire creative companies to explore marketing campaigns that transport consumers to magical and imaginative worlds.
Industry Implications
1. Culinary Arts - The culinary industry can explore new opportunities for creative and visually stunning food presentation by incorporating the concept of miniature scenes with edible substances.
2. Art and Design - The art and design industry can be inspired by the imaginative and playful nature of artwork like Javelle and Ida's War collection, leading to disruptive innovations in various art forms.
3. Marketing and Advertising - Creative companies in the marketing and advertising industry can leverage the sense of wonder and adventure found in fantasy-themed artwork to create engaging and memorable campaigns that resonate with consumers.
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