Mini Twinkies
Jennifer Astle — November 3, 2008 — Marketing
References: hostesscakes & cnn
Hostess has come up with a genius plan to boost sales in an increasingly depressing economy. They have introduced 100 calorie Mini Twinkies. It seems that the phrase “super size” is quickly diminishing from our dietary vocabularies and being replaced with mini versions of our favorite snack foods. Not only will they cheer you up, but they are cheap!
Hostess sees the smaller, bite size packages as more appealing to its on-the-go market and anticipates that the Twinkie will rise again in brown paper bags everywhere.
Who can blame them? Mini bank accounts can only afford mini Twinkies.
Hostess sees the smaller, bite size packages as more appealing to its on-the-go market and anticipates that the Twinkie will rise again in brown paper bags everywhere.
Who can blame them? Mini bank accounts can only afford mini Twinkies.
Trend Themes
1. Mini Snack Foods - The rise of mini versions of favorite snack foods presents an opportunity for companies to offer convenient, portion-controlled options for on-the-go consumers.
2. Affordable Treats - As the economy becomes more challenging, there is a growing demand for affordable snack options that can provide small moments of indulgence without breaking the bank.
3. Convenience Packaging - Compact, easily portable packaging for snack foods is becoming increasingly popular as consumers seek convenient, grab-and-go options.
Industry Implications
1. Snack Food Industry - Snack food companies can capitalize on the trend of mini snack foods by introducing innovative, cost-effective products that cater to consumers' desire for portion control and affordability.
2. Healthy Snack Industry - In response to the demand for lower calorie options, the healthy snack industry could adapt to the trend by creating mini versions of their products that offer guilt-free indulgence in convenient packaging.
3. Convenience Store Industry - Convenience store chains can seize the opportunity presented by mini snack foods to offer a range of affordable, on-the-go options that cater to consumers' desire for convenience and value.
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