The Launch of Hostess Bouncers is Slatted for This Summer
Katherine Pendrill — May 3, 2022 — Lifestyle
References: foodbusinessnews.net
At a recent Investors Day conference, Hostess Brands, Inc. executives discuss the launch of the new Hostess Bouncers.
The new Hostess Bouncers are described as a "poppable" take on some of the brand's most famous snacks, like its Twinkies. The new product is essentially a bite-sized snack cake that comes in three cream-filled versions: Twinkies, Ding Dongs, and Cinnamon Donettes. The idea behind the new launch is to target millennial consumers – specifically parents – looking for sweet snacks that are portable enough to enjoy on the go. As the brand's Vice President of Innovation and Growth, Tina Lambert, explains, "(Bouncers) goes after that lunchbox occasion, demonstrating again that we’re leveraging that occasion-based model to really look for incremental growth to bring new consumers into our franchise."
The new Hostess Bouncers are set to debut in large format stores in the summer of 2022, and smaller stores in the fall.
Image Credit: Hostess
The new Hostess Bouncers are described as a "poppable" take on some of the brand's most famous snacks, like its Twinkies. The new product is essentially a bite-sized snack cake that comes in three cream-filled versions: Twinkies, Ding Dongs, and Cinnamon Donettes. The idea behind the new launch is to target millennial consumers – specifically parents – looking for sweet snacks that are portable enough to enjoy on the go. As the brand's Vice President of Innovation and Growth, Tina Lambert, explains, "(Bouncers) goes after that lunchbox occasion, demonstrating again that we’re leveraging that occasion-based model to really look for incremental growth to bring new consumers into our franchise."
The new Hostess Bouncers are set to debut in large format stores in the summer of 2022, and smaller stores in the fall.
Image Credit: Hostess
Trend Themes
1. Poppable Snack Trend - Businesses can create new snack products that provide convenience and portability for on-the-go consumption.
2. Targeted Occasion-based Marketing Trend - Businesses can target specific occasions, such as the lunchbox, to increase product innovation and attract new consumers.
3. Nostalgic Food Trend - Businesses can ride the wave of nostalgia to introduce new versions of classic products and attract multiple generations of consumers.
Industry Implications
1. Food and Beverage Industry - This industry can explore new ways to make snacking more convenient and occasion-based to introduce incremental growth opportunities.
2. Consumer Packaged Goods Industry - This industry can leverage nostalgia and occasion-based marketing to create new products that appeal to multiple consumer segments.
3. Retail Industry - This industry can capitalize on occasion-based marketing to increase sales by setting up curated displays that cater to specific buying occasions.
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