The Mini Cooper Snow Globes Shakes Things Up with the New MINI Countryman
Amanda Chang — December 18, 2010 — Autos
References: paper-plane.fr & notcot.org
I am loving the new marketing strategy by car company MINI as they place their new MINI Countryman car into Mini Cooper snow globes.
A brilliant concept to go along with their campaign slogan, MINI is telling users to literally "Shake Things Up" by using their MINI Countryman. Featuring a new four-door design, this is a car you won't want to pass up. These Mini Cooper snow globes can be found in Herald Square in NYC and 3rd Street Promenade in LA.
A brilliant concept to go along with their campaign slogan, MINI is telling users to literally "Shake Things Up" by using their MINI Countryman. Featuring a new four-door design, this is a car you won't want to pass up. These Mini Cooper snow globes can be found in Herald Square in NYC and 3rd Street Promenade in LA.
Trend Themes
1. Life-sized Snow Globes - Creating life-sized snow globes as a unique marketing strategy
2. Interactive Marketing - Using interactive elements like snow globes to engage customers and promote products
3. Physical-digital Integration - Blending the physical experience of snow globes with the digital aspect of marketing campaigns
Industry Implications
1. Automotive - Opportunity to disrupt the automotive industry with creative marketing techniques like life-sized snow globes
2. Advertising - Innovative advertising techniques that involve interactive marketing elements like snow globes
3. Retail - Combining physical and digital experiences through unique retail displays such as life-sized snow globes
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