Graza's Mini Cookbook Showcases the True Versatility of Olive Oil
Laura McQuarrie — November 20, 2023 — Marketing
References: graza.co & thedieline
Olive oil is remarkably versatile and effortlessly enhances savory dishes through cooking and delicately elevates baked goods with its rich flavor and moist texture—and this humble pantry staple is the subject of Graza's new mini cookbook. The More Than (Olive Oil) Cake cookbook is included with all online orders from the olive oil brand, and it was created with James Beard Pastry Chef finalist Natasha Pickowicz, who is also the best-selling author of More Than Cake.
Graza's mini cookbook, or "cooklet" as the brand calls it, shares a selection of 10 recipes made with olive oil. These recipes underscore the brand's stance that fresh, quality olive oil should be used for everyday occasions and not saved for special ones.
This mini cookbook is the second one from Graza, which previously released Drizzle Freak.
Graza's mini cookbook, or "cooklet" as the brand calls it, shares a selection of 10 recipes made with olive oil. These recipes underscore the brand's stance that fresh, quality olive oil should be used for everyday occasions and not saved for special ones.
This mini cookbook is the second one from Graza, which previously released Drizzle Freak.
Trend Themes
1. Versatile Olive Oil - The popularity of Graza's mini olive oil cookbook highlights the trend of recognizing olive oil as a versatile ingredient in both savory and sweet dishes.
2. Mini Cookbooks - The release of Graza's mini cookbook showcases the trend of creating compact and focused cookbooks that provide specific recipes using a particular ingredient.
3. Everyday Cooking - Graza's mini cookbook emphasizes the trend of using fresh olive oil in everyday cooking, rather than reserving it for special occasions.
Industry Implications
1. Food and Beverage - The food and beverage industry has the opportunity to develop new product lines and recipes that highlight the versatile uses of olive oil.
2. Publishing - The publishing industry can explore the creation of more mini cookbooks focused on specific ingredients, appealing to consumers looking for targeted cooking resources.
3. Online Retail - The online retail industry can leverage the inclusion of mini cookbooks as a value-added incentive for customers, increasing sales and customer satisfaction.
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