These Limited-Edition Mini Babybel Packs are Here for the Winter
Michael Hemsworth — November 12, 2019 — Marketing
References: babybel & talkingretail
A new set of limited-edition Mini Babybel packs have been unveiled by the brand to help offer consumers a way to enjoy the product in a different manner. The Babybel Mini Melters pack includes individual servings of cheese along with a specialized mini cheese melter that can be used for warming up the product in the microwave. The new product variety is positioned as a way to capitalize on the popularity of melted cheese during the winter months as well as the increasing number of consumers who opt to spend time at home instead of going out
Group Brand Manager Gaelle Vernet spoke on the limited-edition Mini Babybel packs saying, "The limited edition launch of Babybel Mini Melters for winter is set to inspire further usage and drive volume by offering a fun new way to enjoy the cheese snack. Set to appeal to adults and kids alike, Mini Melters offer a new way to enjoy Mini Babybel’s natural cheese with no added colors or preservatives this winter."
Group Brand Manager Gaelle Vernet spoke on the limited-edition Mini Babybel packs saying, "The limited edition launch of Babybel Mini Melters for winter is set to inspire further usage and drive volume by offering a fun new way to enjoy the cheese snack. Set to appeal to adults and kids alike, Mini Melters offer a new way to enjoy Mini Babybel’s natural cheese with no added colors or preservatives this winter."
Trend Themes
1. Individual Cheese Packs - The success of the Babybel Mini Melters pack shows that there is a trend for offering consumers individual servings of cheese in innovative ways.
2. Cheese Melting Accessories - The new Mini Babybel cheese melter encourages innovation within cheese-melting technology and could be a trend that leads to the production of new cheese-melting accessories.
3. At-home Snack Innovation - The popularity of the Mini Babybel Mini Melters pack highlights the trend of innovation for at-home snack products that are fun, convenient, and offer a unique experience.
Industry Implications
1. Dairy Industry - The Dairy Industry could take advantage of the trend for individual cheese packs and develop new products targeted to the at-home market.
2. Kitchen Appliance Industry - The success of the Mini Babybel cheese melter could spark innovation within the kitchen appliance industry, specifically for at-home cheese melting products.
3. Snack Industry - The popularity of the Mini Babybel Mini Melters pack highlights a trend for innovation within the snack industry, aimed at creating fun, convenient, and unique at-home experiences.
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