The MINI Art Beat Drives Across London Playing Social Media Posts
Michael Hemsworth — August 14, 2013 — Autos
Residents of London can help to illuminate the streets of the fair city by interacting with the MINI Art Beat, which is a classic Mini Cooper that's been retrofitted with 48,000 high-resolution LEDs to allow for media streaming straight from Facebook and Vine.
Participants in the campaign simply add the hashtag #MiniArtBeat to their postings and the rest is up to the MINI Art Beat that is moving through the streets from August 6th until the 19th. An innovative and 21st century approach to marketing, the MINI Art Beat campaign helps to solidify the youthful nature of the vehicle by interacting with demographics on their favorite social media platforms.
The MINI Art Beat campaign might be the first of it's kind, but the already uproarious success much have imitators popping up fast.
Participants in the campaign simply add the hashtag #MiniArtBeat to their postings and the rest is up to the MINI Art Beat that is moving through the streets from August 6th until the 19th. An innovative and 21st century approach to marketing, the MINI Art Beat campaign helps to solidify the youthful nature of the vehicle by interacting with demographics on their favorite social media platforms.
The MINI Art Beat campaign might be the first of it's kind, but the already uproarious success much have imitators popping up fast.
Trend Themes
1. Social Media Campaigns - The success of the MINI Art Beat campaign suggests a growing trend of using social media to engage with consumers and promote products or services.
2. Mobile Advertising - Retrofitting vehicles with LED screens for media streaming presents an opportunity for disruptive innovation in mobile advertising, capturing the attention of people on the streets.
3. Interactive Marketing - The MINI Art Beat campaign exemplifies the potential for interactive marketing strategies that allow consumers to actively participate and contribute to the promotion of a product or service.
Industry Implications
1. Automotive - The success of the MINI Art Beat campaign indicates a potential for disruption within the automotive industry, with opportunities for integrating technology and social media into vehicles.
2. Advertising - The use of LED screens and social media in the MINI Art Beat campaign suggests opportunities for disruptive innovation in the advertising industry, combining traditional advertising methods with digital and interactive approaches.
3. Social Media - The MINI Art Beat campaign showcases the potential for disruptive innovation within the social media industry, with new and engaging ways for users to interact with brands.
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