The Mimi Foundation Gives Cancer Patients Intentionally Bad Hair
Michael Hines — December 16, 2013 — Pop Culture
References: mimi-foundation.org & laughingsquid
Make sure there are no onions around before you watch the video for/look at the pictures from the Mimi Foundation’s “If Only for a Second.” The Belgian cancer charity took 20 cancer patients and gave them surprise makeovers; each person was told to keep their eyes shut as they had their hair and makeup done. They were then placed in front of a one-way mirror with photographer Vincent Dixon behind it and told to open their eyes. The resulting reactions were then captured on film.
The reactions range from smiley to bewildered thanks to the atypical hair and makeup applied. The idea behind the Mimi Foundation’s “If Only for a Second” was to allow each patient to feel carefree and forget about their cancer, if only for a second. The photographs were put into a book, which is available for purchase, and you can check out the video detailing the project, here.
The reactions range from smiley to bewildered thanks to the atypical hair and makeup applied. The idea behind the Mimi Foundation’s “If Only for a Second” was to allow each patient to feel carefree and forget about their cancer, if only for a second. The photographs were put into a book, which is available for purchase, and you can check out the video detailing the project, here.
Trend Themes
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Industry Implications
1. Healthcare - Disruptive innovation opportunity: Integrating innovative and personalized approaches to support cancer patients and improve the overall healthcare experience.
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3. Charity and Non-profit - Disruptive innovation opportunity: Leveraging creative initiatives to raise awareness and funds for cancer research and patient support programs.
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