Milton Glaser's Buttons Promote Global Warming Awareness
Michael Hines — August 10, 2014 — Eco
References: miltonglaser & dezeen
Milton Glaser, the man behind the I Heart NY logo, has started a new design-oriented campaign to spark conversations about global warming. 'It's Not Warming, It's Dying' aims to promote talk about rising greenhouse gases via colored buttons. The buttons are black and green, with the green representing the last bit of civilization not overrun by black smoke, also known as greenhouse gases.
In addition to buttons, there are also posters featuring the slogan and the dual-colored orb. Glaser is trying to take the campaign to social media, using #itsnotwarming while wearing the buttons. The buttons sell for $5 and come in a set of four to encourage people to share them with friends and curious strangers.
In addition to buttons, there are also posters featuring the slogan and the dual-colored orb. Glaser is trying to take the campaign to social media, using #itsnotwarming while wearing the buttons. The buttons sell for $5 and come in a set of four to encourage people to share them with friends and curious strangers.
Trend Themes
1. Design-oriented Climate Awareness - There is a trend of using design-focused campaigns to spark conversations and raise awareness about climate change.
2. Promotion Through Social Media - Social media platforms are being utilized to promote climate change campaigns and encourage engagement and discussion.
3. Visual Symbolism in Activism - Visual symbols, such as colored buttons and posters, are being used to convey messages and generate interest in climate change activism.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can utilize design-oriented campaigns and social media promotion strategies to raise awareness about climate change.
2. Environmental Activism - The environmental activism industry can explore the use of visual symbolism and creative approaches to engage and educate the public about climate change.
3. Social Media Platforms - Social media platforms can provide opportunities for climate change campaigns to reach a wide audience and facilitate discussions on the topic.
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