The Millions of Milkshakes 'Kim Shake' is the World's Most Expensive
Regan Canie — October 19, 2011 — Marketing
References: millionsofmilkshakes.ae & ibtimes
If you've always wished there was a way to combine healthy ingredients into a blender and add an infusion of cool celebrity candor, the Millions of Milkshakes 'Kim Shake,' inspired by Kim Kardashian, may be the winning recipe.
At the Dubai opening, the celeb, known for her rocking reality career and unfortunately infamous tape scandal, showed up with mother Kris to help Millions of Milkshakes launch a new location and to reveal her signature shake that features healthy options like strawberries, pineapples, bananas and rainbow sprinkles. The price point for the delectable dessert drink ranks in the top spot as the world's most expensive sweet to sip on.
In order to indulge in the Millions of Milkshakes 'Kim Shake,' it's suggested that you're both lactose and reality-celeb tolerant.
At the Dubai opening, the celeb, known for her rocking reality career and unfortunately infamous tape scandal, showed up with mother Kris to help Millions of Milkshakes launch a new location and to reveal her signature shake that features healthy options like strawberries, pineapples, bananas and rainbow sprinkles. The price point for the delectable dessert drink ranks in the top spot as the world's most expensive sweet to sip on.
In order to indulge in the Millions of Milkshakes 'Kim Shake,' it's suggested that you're both lactose and reality-celeb tolerant.
Trend Themes
1. Celeb-endorsed Dairy Drinks - Disruptive innovation opportunities: Creating unique and expensive celebrity-endorsed milkshakes that appeal to a luxury market.
2. Blending Healthy Ingredients - Disruptive innovation opportunities: Developing innovative and healthy milkshake recipes that combine different fruits and ingredients.
3. Personalized Signature Shakes - Disruptive innovation opportunities: Offering personalized milkshake options inspired by celebrities to create a unique and personalized consumer experience.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunities: Expanding the market for high-end celebrity-endorsed dairy drinks and creating new flavors and recipes.
2. Celebrity and Influencer Marketing - Disruptive innovation opportunities: Partnering with celebrities and influencers to promote and market dairy drinks, creating unique and exclusive branding.
3. Hospitality and Entertainment - Disruptive innovation opportunities: Collaborating with celebrity-endorsed milkshake brands to create signature drink options and experiences for hotels, restaurants, and entertainment venues.
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