Johnny Rockets Just Debuted Two Limited-Batch Milkshake Porters
Katherine Pendrill — September 9, 2022 — Lifestyle
References: qsrmagazine
Johnny Rockets is celebrating National Milkshake Month in a very creative way with the launch of two new Milkshake Porters.
To celebrate National Milkshake Month, the California-based brand teamed up with Santa Monica Brew Works to create the Strawberry Milkshake Porter and the new Chocolate Peanut Butter Milkshake Porter. The former ripe and juicy strawberry profile, with added sweetness from the use of Madagascar Vanilla. On the other hand, the Chocolate Peanut Butter Milkshake Porter has a creamy texture, a nutty taste, and a silky-smooth finish. As Taylor Fischer, Director of Marketing for FAT Brands’ Fast Casual Division, explains, "Working hand-in-hand with Santa Monica Brew Works, the beer flavors are rich, creamy, and delicious, just like our shakes."
Both of the new limited-batch Milkshake Porters will make their debut on September 12, National Chocolate Milkshake Day.
Image Credit: Johnny Rockets
To celebrate National Milkshake Month, the California-based brand teamed up with Santa Monica Brew Works to create the Strawberry Milkshake Porter and the new Chocolate Peanut Butter Milkshake Porter. The former ripe and juicy strawberry profile, with added sweetness from the use of Madagascar Vanilla. On the other hand, the Chocolate Peanut Butter Milkshake Porter has a creamy texture, a nutty taste, and a silky-smooth finish. As Taylor Fischer, Director of Marketing for FAT Brands’ Fast Casual Division, explains, "Working hand-in-hand with Santa Monica Brew Works, the beer flavors are rich, creamy, and delicious, just like our shakes."
Both of the new limited-batch Milkshake Porters will make their debut on September 12, National Chocolate Milkshake Day.
Image Credit: Johnny Rockets
Trend Themes
1. Dessert-inspired Beverages - Opportunity for breweries and beverage companies to collaborate and create unique beverage flavors that incorporate dessert profiles.
2. Limited-batch Products - The implementation of limited-batch products can generate excitement and a sense of exclusivity among consumers.
3. Collaboration Between Brands - Collaborations between brands can result in unique and innovative products that appeal to a wider audience.
Industry Implications
1. Beverage Industry - The beverage industry can explore incorporating dessert flavors in their products, hence, targeting consumers with a sweet tooth.
2. Craft Beer Industry - Opportunity for craft breweries to collaborate with other brands and create unique beer flavors that appeal to niche markets.
3. Fast Food Industry - Fast food chains can partner with local breweries to create innovative and unique limited-batch products that attract new customers to their establishments.
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