The Milkscreen
References: upspringbaby
For nine months you treated your body not just as your temple, but as a haven for your baby. Now that that's up, you may feel in need of a little TLC in the form of a glass of vino over dinner, or even a Sunday brunch mimosa with the girls. The kicker is, you're still breast feeding. With the Milkscreen, that doesn't have to be an issue anymore.
The two-minute home (or restaurant) test lets you monitor the alcohol concentrated in your breast milk, so you can safely assess if it's OK to feed your little one without risking any alcohol-related damage.
The two-minute home (or restaurant) test lets you monitor the alcohol concentrated in your breast milk, so you can safely assess if it's OK to feed your little one without risking any alcohol-related damage.
Trend Themes
1. Home Alcohol Tests - Opportunities for companies to develop new and improved home alcohol testing products that cater to specific groups such as breastfeeding mothers.
2. Breastfeeding Products - Innovative product development for breastfeeding women, such as apps that help monitor alcohol levels and other substances in breastmilk or supplements to help increase breastmilk production.
3. Safe and Healthy Drinking Practices - The implementation of stricter regulations and guidelines for safe alcohol consumption during pregnancy and breastfeeding, as well as the creation of educational resources for new mothers regarding the dangers of alcohol on infant health.
Industry Implications
1. Consumer Goods - Consumer goods companies have the opportunity to develop innovative products like the Milkscreen for specific target groups such as breastfeeding mothers and pregnant women.
2. Healthcare - Healthcare professionals and companies can develop programs to educate new mothers on the risks and guidelines surrounding alcohol consumption while breastfeeding, as well as offer testing and monitoring services.
3. Technology - Opportunities for technology companies to develop innovative apps or wearable devices that can monitor alcohol levels and other substances in breastmilk, as well as provide education and resources for new mothers.
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