The Mikey’s Savory Pockets Now Come in Two New Flavors Options
Michael Hemsworth — February 6, 2020 — Marketing
References: eatmikeys & progressivegrocer
The Mikey’s Savory Pockets range has been added to by the brand to offer consumers new flavors to enjoy when looking to stave off hunger.
The handheld sandwiches now come in the Cauliflower & Broccoli Cheddar and Buffalo-Style Chicken flavor options, which will call to mind popular takeout food varieties for consumers to enjoy. The Buffalo-Style Chicken option is made with antibiotic-free chicken along with plant-based mozzarella and spicy hot sauce, while the Cauliflower & Broccoli option is made with real veggies. The two varieties are encased in a crispy grain-free crust to accommodate consumer demand for free-from fare.
The new Mikey’s Savory Pockets come in two-packs and are free from six of the top allergens for enhanced compatibility for consumers.
The handheld sandwiches now come in the Cauliflower & Broccoli Cheddar and Buffalo-Style Chicken flavor options, which will call to mind popular takeout food varieties for consumers to enjoy. The Buffalo-Style Chicken option is made with antibiotic-free chicken along with plant-based mozzarella and spicy hot sauce, while the Cauliflower & Broccoli option is made with real veggies. The two varieties are encased in a crispy grain-free crust to accommodate consumer demand for free-from fare.
The new Mikey’s Savory Pockets come in two-packs and are free from six of the top allergens for enhanced compatibility for consumers.
Trend Themes
1. Savory Handheld Frozen Snacks - Opportunity for companies to create innovative and flavorful options for convenient on-the-go snacking.
2. Alternative Ingredients for Allergen-free Foods - Disruptive innovation opportunity to develop allergen-free products using alternative ingredients.
3. Convenience in Frozen Food Market - Opportunity to create convenient and ready-to-eat frozen food products for time-conscious consumers.
Industry Implications
1. Frozen Food Industry - Opportunity for companies in the frozen food industry to tap into the growing demand for handheld savory snacks.
2. Food Manufacturing Industry - Opportunity for food manufacturers to cater to consumers seeking allergen-free options that don't sacrifice taste.
3. Plant-based Food Industry - Disruptive innovation opportunity for plant-based food companies to create delicious and satisfying alternatives to traditional meat-based snacks.
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