Mike's Hot Honey Has Been Rebranded for a Streamlined Look
Mishal Omar — February 1, 2017 — Marketing
References: mikeshothoney & thedieline
Mike's Hot Honeys are uniquely formulated condiments that offer a spicy kick, and its packaging has been redesigned to look cleaner, simpler and more retro.
After the spicy, chili-infused honey became popular and the business grew, the founder recognized the need for the brand to offer a better design in its packaging. Chase Design Group was enlisted to redesign the labeling for the product, maintaining the same product name. The new label features large letters and rather than having an image of a bee front and center, it is instead placed in a subtle golden circle underneath the rest of the information.
The new Mike's Hot Honey branding works to provide consumers with a creative product that is also visually appealing.
After the spicy, chili-infused honey became popular and the business grew, the founder recognized the need for the brand to offer a better design in its packaging. Chase Design Group was enlisted to redesign the labeling for the product, maintaining the same product name. The new label features large letters and rather than having an image of a bee front and center, it is instead placed in a subtle golden circle underneath the rest of the information.
The new Mike's Hot Honey branding works to provide consumers with a creative product that is also visually appealing.
Trend Themes
1. Streamlined Packaging - Designing products with clean, simple, and visually appealing packaging that attracts consumers.
2. Retro Branding - Focusing on branding methods that take inspiration from old designs, which creates a sense of familiarity and nostalgia amongst consumers.
3. Unique Formulations - Creating products that stand out by using unique formulations that offer different experiences than traditional offerings.
Industry Implications
1. Food and Beverage Industry - Integrating cleaner and retro designs that showcase unique formulations and ingredients into product packaging.
2. Consumer Packaged Goods (CPG) Industry - Exploring retro branding motifs that package innovative formulations via contemporary graphic design.
3. Small Business Sector - Rebranding with a new package design that reflects feature focuses on a better consumer experience and ensures longevity for the brand.
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