Mike Grobelny Increases the Value of an Easily Disposable Object
Meghan Young — May 17, 2012 — Lifestyle
References: cargocollective & core77
It is not often that something as traditional and simple as the surfboard undergoes a radical change, but Mike Grobelny undertook the challenge to create something stunningly beautiful and fully functional. More than that, Mike Grobelny encourages people to view the surfboard as a treasured item that can last as long as a lifetime rather than replaced because of damage or the desire for the latest product on the market.
Mike Grobelny designed a wooden surfboard that boasts a paulownia body, bamboo deck and saligna fins. The defining feature of this board, however, is the honeycomb detail that runs along one of its side. Mike Grobelny observes how its "beautiful form and natural materials moves the surfboard from a relatively short-lived disposable sport product to a treasured artifact, increasing its inherent value and challenging the disposable mentality prevailing in current surf-culture."
Mike Grobelny designed a wooden surfboard that boasts a paulownia body, bamboo deck and saligna fins. The defining feature of this board, however, is the honeycomb detail that runs along one of its side. Mike Grobelny observes how its "beautiful form and natural materials moves the surfboard from a relatively short-lived disposable sport product to a treasured artifact, increasing its inherent value and challenging the disposable mentality prevailing in current surf-culture."
Trend Themes
1. Sustainable Surfboards - The trend towards using eco-friendly and biodegradable materials in surfboards presents an opportunity for disruptive innovation.
2. Functional Art - The trend towards incorporating design and aesthetics into functional products like surfboards creates a new space for innovation.
3. Customized Surfboards - The trend towards personalized surfboards provides an opportunity for companies to offer unique and tailor-made products to their customers.
Industry Implications
1. Surfing - Surfing industry can introduce more sustainable materials, or create functional art surfboard designs that appeal to consumers.
2. Woodworking - Woodworking industry can explore the potential of creating beautiful and long-lasting surfboards from natural and eco-friendly materials.
3. Sporting Goods Manufacturing - Sporting goods manufacturing industry can focus on developing customized surfboard products that cater to individualized preferences of consumers.
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