Converse & Midnight Studios Dropped a New Take on Classic Shoes
Casual footwear label Converse collaborated with Midnight Studios on two of its most iconic silhouettes. The two partnered up to give Converse's Chuck Taylor 70 and One Star a new look, delivering a design that looks as if the piece has been flipped from the inside out. The joint project adorns the two footwear models in an off-white colorway detailed with contrasting black accents.
Some of the key details of the high-top Chuck Taylor 70s are the co-branded details found on the lacing systems on top of the inside-out design. The Converse logo typically on the outside is found in the interior, whilst the sizing and care instructions are on the exterior design. The same is done with the One Star model, with the classic star embroidery done inside-out. Both of the sneakers are now available for purchase online at HBX.
Some of the key details of the high-top Chuck Taylor 70s are the co-branded details found on the lacing systems on top of the inside-out design. The Converse logo typically on the outside is found in the interior, whilst the sizing and care instructions are on the exterior design. The same is done with the One Star model, with the classic star embroidery done inside-out. Both of the sneakers are now available for purchase online at HBX.
Trend Themes
1. Inside-out Fashion - The trend of inverting classic designs to create new, unique looks is disrupting the fashion industry and providing opportunities for collaborations.
2. Co-branded Collaborations - Collaborations between fashion brands are becoming more common and offer opportunities for unique, limited edition releases.
3. Dual-purpose Design - Designs that can be worn multiple ways or flipped inside-out are shaking up the footwear industry and providing opportunities for creativity.
Industry Implications
1. Footwear - The footwear industry can take advantage of the inside-out trend to develop new and unique collaborations and designs.
2. Fashion - The fashion industry can embrace the trend of inverting classic designs to create new, unique looks and collaborations that appeal to consumers.
3. Retail - Retailers are presented with an opportunity to capitalize on the dual-purpose design trend and offer customers unique products that can be worn multiple ways.
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