A-COLD-WALL* Joins Converse on a New Chuck 70 Collaboration
British luxury streetwear imprint A-COLD-WALL* by Samuel Ross recently unveiled a closer look at its collaborative Chuck 70 sneaker model made alongside Converse for the season. The duo delivers a minimal take on the lifestyle shoe with the colorway options of Silver Birch and Pavement as the primary tone of the respective palettes.
Notably, the uppers are made from canvas and detailed with reflective film on the lateral side to showcase the co-branded touch. It all sits on top of a clear sole unit and continues with the clear toe cap. Additional branding can be seen making up the sock lining and notably, it is accompanied by apparel in the collection as well -- this features a tee and French Terry shorts.
Image Credit: Converse
Notably, the uppers are made from canvas and detailed with reflective film on the lateral side to showcase the co-branded touch. It all sits on top of a clear sole unit and continues with the clear toe cap. Additional branding can be seen making up the sock lining and notably, it is accompanied by apparel in the collection as well -- this features a tee and French Terry shorts.
Image Credit: Converse
Trend Themes
1. Luxury Streetwear - The trend for luxury streetwear continues to grow with British imprint A-COLD-WALL* collaborating with Converse on a minimal sneaker model.
2. Reflective Fashion - Reflective film details on streetwear products, as seen on the lateral side of A-COLD-WALL* x Converse sneakers, could inspire similar designs in the fashion industry.
3. Clear Sole Units - The clear sole unit on the A-COLD-WALL* x Converse sneakers highlight the shoe's design details and could prompt the creation of more see-through soles in the footwear industry.
Industry Implications
1. Fashion - The fashion industry can leverage the popularity of streetwear and consider collaborations to drive sales, as A-COLD-WALL* did with Converse.
2. Footwear - The footwear industry can experiment with clear sole units and reflective film details on their products, as seen on the A-COLD-WALL* x Converse collaboration.
3. Apparel - The apparel industry can learn from A-COLD-WALL* and create accompanying products, like tees and shorts, to supplement their footwear collaborations.
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