Emjoi's 'MICRO Nail' Buffs Nails to a Professional Shine
Laura McQuarrie — August 26, 2015 — Fashion
References: micronail
After gaining recognition for its revolutionary MICRO-Pedi system, Emjoi developed the MICRO Nail as a companion product to complete at-home nail treatments.
The electric nail buffer rotates up to 1,800 times per minute, making it possible to leave nails with a lasting shine in seconds. Right out of the box, the at-home spa device comes with two patented rollers: a MICRO Smooth roller to remove bumps and ridges, as well as a MICRO Shine roller to buff nails to a shine. After the MICRO Shine has worked its magic, the shiny healthy-looking nails could be left as they are, or readied for a coat of nail polish.
After use, the device leaves salon-quality results that last up to two weeks. With women on the go in mind, this portable device was designed to fit easily into bags and bedside tables.
The electric nail buffer rotates up to 1,800 times per minute, making it possible to leave nails with a lasting shine in seconds. Right out of the box, the at-home spa device comes with two patented rollers: a MICRO Smooth roller to remove bumps and ridges, as well as a MICRO Shine roller to buff nails to a shine. After the MICRO Shine has worked its magic, the shiny healthy-looking nails could be left as they are, or readied for a coat of nail polish.
After use, the device leaves salon-quality results that last up to two weeks. With women on the go in mind, this portable device was designed to fit easily into bags and bedside tables.
Trend Themes
1. Electric Nail Buffers - The development of electric nail buffers like Emjoi's MICRO Nail presents an opportunity for at-home nail care to achieve professional results.
2. Quick and Convenient Nail Treatments - The MICRO Nail's ability to buff nails to a shine in seconds offers a disruptive innovation opportunity for busy individuals seeking fast and convenient nail treatments.
3. Long-lasting Nail Results - The salon-quality results lasting up to two weeks achieved with the MICRO Nail provide an opportunity for disruptive innovation in the at-home nail care industry.
Industry Implications
1. Beauty and Personal Care - Electric nail buffers like Emjoi's MICRO Nail contribute to the continuous innovation within the beauty and personal care industry.
2. At-home Spa Products - The development of the MICRO Nail as a companion product for at-home nail treatments highlights the disruptive innovation opportunities in the at-home spa products industry.
3. Portable Beauty Devices - The portable design of the MICRO Nail opens up disruptive innovation possibilities within the portable beauty devices industry.
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