Michelle Phan's Scarf Tutorial is a lesson in Resourceful Fashion
Jordy E — September 28, 2012 — Pop Culture
References: michellephan & fashionotes
Michelle Phan's weekly #Trending Tutorials have been favored by the star's 2.2 million YouTube subscribers. The social media expert has addressed a plethora of beauty and fashion topics, amassing approximate 614 million views over a short period of time.
This demonstration examines the versatility of apparel. A single scarf is used to produce five distinct outfits, each one appropriate for different settings. Titles such as "The Sweetheart," "The Resort" and "The Caped Crusader" allow viewers to mentally categorize the styles.
Phan's considerable following eventually attracted the attention of the Lancome cosmetic brand. The company has taken her on as their first video-based make up artist, an admirable feat for the online expert turned business guru.
This demonstration examines the versatility of apparel. A single scarf is used to produce five distinct outfits, each one appropriate for different settings. Titles such as "The Sweetheart," "The Resort" and "The Caped Crusader" allow viewers to mentally categorize the styles.
Phan's considerable following eventually attracted the attention of the Lancome cosmetic brand. The company has taken her on as their first video-based make up artist, an admirable feat for the online expert turned business guru.
Trend Themes
1. Versatile Apparel - Opportunity for creating multi-purpose clothing items that can be styled in different ways for various occasions.
2. Resourceful Fashion - Advancement in fashion industry to showcase creative ways of utilizing clothing/accessories to create unique and versatile looks.
3. Video-based Makeup Artists - Emerging trend of brands collaborating with popular online beauty experts to promote products through engaging video content.
Industry Implications
1. Apparel - Potential for clothing brands to design and market versatile apparel that can be worn in multiple styles.
2. Fashion - Opportunity for fashion designers and stylists to showcase innovative ways of utilizing accessories like scarves to create various looks.
3. Cosmetics - Brands can collaborate with video-based makeup artists to reach a wider audience and promote their products in an engaging manner.
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