The Michal Mrzyglod 'Call of Duty' Lookbook Embodies Bold Utilitarianism
Jana Pijak — August 27, 2014 — Fashion
References: michalmrzyglod & fuckingyoung.es
Entitled "Call of Duty", the Michal Mrzyglod Fall/Winter 2014/2015 collection marries militant silhouettes with futuristic background imagery.
This captivating and cinematic lookbook references various military themes like the Royal Airforce uniform from WWII along with tweed textures that pay tribute to fashion icon Coco Chanel.
Captured by photographer Duane Michals, this militant and deconstructed catalog is all about surprising its viewer. In addition to its pop culture inspirations from the past, the Michal Mrzyglod Fall/Winter 2014/2015 collection also features futuristic elements that are tied in with its retro themes.
The result is spectacular and unexpected. Standouts from this collection include its utilitarian, pastel separates that are showcased in a palette of light green and pink hues. The pieces are showcased alongside exaggerated leather jackets that are an update on classic army uniform pieces.
This captivating and cinematic lookbook references various military themes like the Royal Airforce uniform from WWII along with tweed textures that pay tribute to fashion icon Coco Chanel.
Captured by photographer Duane Michals, this militant and deconstructed catalog is all about surprising its viewer. In addition to its pop culture inspirations from the past, the Michal Mrzyglod Fall/Winter 2014/2015 collection also features futuristic elements that are tied in with its retro themes.
The result is spectacular and unexpected. Standouts from this collection include its utilitarian, pastel separates that are showcased in a palette of light green and pink hues. The pieces are showcased alongside exaggerated leather jackets that are an update on classic army uniform pieces.
Trend Themes
1. Utilitarian Fashion - Disruptive innovation opportunity: Incorporate functional and practical elements into fashion designs for a modern and versatile look.
2. Retro-futurism - Disruptive innovation opportunity: Combine nostalgic elements with futuristic aesthetics to create a visually striking and unique style.
3. Deconstructed Catalogs - Disruptive innovation opportunity: Experiment with unconventional presentation and imagery to surprise and captivate viewers in marketing and advertising materials.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Explore new ways to blend military and futuristic influences with fashion to create bold and memorable collections.
2. Photography - Disruptive innovation opportunity: Embrace unconventional styles and techniques in fashion photography to create visually captivating and unexpected catalogs.
3. Marketing and Advertising - Disruptive innovation opportunity: Incorporate unexpected and disruptive elements into marketing campaigns to catch the attention and surprise the target audience.
5.1
Score
Popularity
Activity
Freshness
