These Air Jordan's Celebrate Michael Jordan's Signature and Passion
Rahul Kalvapalle — September 14, 2016 — Fashion
References: news.nike
The Air Jordan XXXI Fine Print is a special edition shoe whose silhouette and colorway are well and truly inspired by Michael Jordan's signature and the meeting of ink and paper. Specifically, these particular shoes are inspired by the 'Love of the Game' clause, present in every contract Jordan signed, in which it was set out that he would be able to play the sport he loved anywhere and against anyone.
These limited edition Air Jordan XXXI Fine Print shoes proudly display a wide array of classic Jordan branding components such as the original wings logo as well as the famous Swoosh, which for the first time appears alongside the iconic Jumpman logo.
By celebrating Michael Jordan's signature and his unique passion for the game, the Air Jordan XXXI Fine Prints encourage wearers to follow their dreams.
These limited edition Air Jordan XXXI Fine Print shoes proudly display a wide array of classic Jordan branding components such as the original wings logo as well as the famous Swoosh, which for the first time appears alongside the iconic Jumpman logo.
By celebrating Michael Jordan's signature and his unique passion for the game, the Air Jordan XXXI Fine Prints encourage wearers to follow their dreams.
Trend Themes
1. Signature-inspired Footwear - Opportunity to create limited edition footwear inspired by iconic personalities and their unique signature styles.
2. Personal Passion-driven Design - Opportunity to design products that celebrate personal passions of individuals and inspire their own pursuit of dreams.
3. Branding Nostalgia - Opportunity to leverage nostalgia and iconic branding to create limited edition products that resonate with a specific consumer market.
Industry Implications
1. Fashion/apparel - Opportunity for fashion and apparel brands to create limited edition collections inspired by iconic individuals and their signatures.
2. Sports Equipment - Opportunity for sports equipment companies to design products that celebrate athletes' passions and set them apart from the competition.
3. Consumer Goods - Opportunity for consumer goods companies to leverage nostalgia and iconic branding to create limited edition products that resonate with a specific consumer market.
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