Jeff Staple Joins Miller Genuine Draft to Launch MGD Design Lab
References: mgddesignlab
Today marks the public launch of the MGD Design Lab and it is driven by the hard work of talented designer Jeff Staple and Miller Genuine Draft. The duo works together hand in hand to create a capsule collection full of streetwear looks that are designed to represent both contributing forces.
The limited edition capsule features an anorak jacket, a crewneck sweater, track pants, a hoodie, and a long sleeve top. The designs are rooted in both Staple's and Miller Genuine Draft's passion and intricate expertise. In terms of the design language, the color palette features hues of black and gold, showcasing muted yet captivating contrasting elements. Some details include the iconic Staple Pigeon and branding details nodding to the beer label as well. The entire range is now available for purchase at Excluxity in Toronto and Montreal, as well as online at MGD Design Lab.
The limited edition capsule features an anorak jacket, a crewneck sweater, track pants, a hoodie, and a long sleeve top. The designs are rooted in both Staple's and Miller Genuine Draft's passion and intricate expertise. In terms of the design language, the color palette features hues of black and gold, showcasing muted yet captivating contrasting elements. Some details include the iconic Staple Pigeon and branding details nodding to the beer label as well. The entire range is now available for purchase at Excluxity in Toronto and Montreal, as well as online at MGD Design Lab.
Trend Themes
1. Streetwear Fashion - Opportunity for brands to collaborate with streetwear designers to create limited edition collections.
2. Capsule Collections - Growing trend of releasing limited edition collections featuring a curated selection of fashion items.
3. Brand Collaborations - Increasing trend of brands partnering with designers to create unique and exclusive products.
Industry Implications
1. Fashion - Disruptive innovation opportunity for fashion brands to collaborate with designers and create limited edition collections that appeal to streetwear enthusiasts.
2. Alcohol Beverage - Opportunity for alcohol brands to collaborate with fashion designers, creating unique streetwear collections that connect with their target audience.
3. E-commerce - Growing trend of online platforms offering limited edition fashion collections, providing opportunities for startups and established brands to showcase and sell their exclusive products.
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