The Metuna Don't Text and Drive Campaign is Shockingly Nonchalant
Meghan Young — January 22, 2012 — Autos
References: grey & ibelieveinadv
The Metuna Don't Text and Drive ad campaign may center around some very morbid messages, but it speaks the sad truth. When people decide to text and drive, they really do put in danger their own lives, the lives of their passengers as well as those in the surrounding area. One of the messages reads, "Meeting was great. Will send a summery when I get to the office. Just running a kid crossing the street. 10 mins."
Conceived and executed by Adler Chomsky Grey, an ad agency based in Tel Aviv, the Metuna Don't Text and Drive ad campaign is very basic. It essentially features one big black backdrop with a subtle iPhone outline and a bright green text message bubble. People's eyes are immediately drawn to the messages and the shockingly nonchalant manner they are written in.
Conceived and executed by Adler Chomsky Grey, an ad agency based in Tel Aviv, the Metuna Don't Text and Drive ad campaign is very basic. It essentially features one big black backdrop with a subtle iPhone outline and a bright green text message bubble. People's eyes are immediately drawn to the messages and the shockingly nonchalant manner they are written in.
Trend Themes
1. Morbid Message Ads - Opportunity for disruptive innovation in creating provocative and shocking ad campaigns that raise awareness about dangerous behaviors.
2. Don't Text and Drive Campaign - Opportunity to develop innovative campaigns that emphasize the dangers of distracted driving and promote safe behaviors.
3. Nonchalant Messaging - Opportunity to explore unconventional communication approaches to capture attention and provoke emotional responses in advertising.
Industry Implications
1. Advertising - Potential for disruption by leveraging provocative messaging and creative storytelling techniques to drive social change.
2. Automotive - Opportunity for disruption by integrating smart technology solutions that minimize distractions and encourage safe driving practices.
3. Automotive Safety - Opportunity to innovate in creating advanced safety features that mitigate the risks of distracted driving and enhance overall road safety.
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