MET-Rx BIG 100 is Introducing New Meal Replacement Bar Varieties
Michael Hemsworth — August 22, 2024 — Lifestyle
References: metrx & snackandbakery
MET-Rx BIG 100 is introducing an array of new products to provide fitness enthusiasts and snack lovers alike with the perfect way to start the next season off on the right foot. The brand is introducing new Granola Bars in Chocolate Chip and Peanut Butter Chocolate Chip flavors alongside its existing meal replacement bars in Mint Super Cookie Crunch and Blueberry Cobbler. The Granola Bars are packed with 28-grams of protein per serving alongside 19 essential vitamins and minerals and five-grams of fiber, while the meal replacement bars have 30-grams of protein and 18 vitamins and minerals.
VP of Marketing Amie Testerman spoke on the new MET-Rx BIG 100 products saying, "MET-Rx is committed to delivering innovative and delicious options for our consumers, and we are thrilled to introduce two new flavors, Blueberry Cobbler and Mint Super Cookie Crunch to our BIG 100 line. These new flavors offer a unique twist on our beloved bars, packed with essential nutrients and our exclusive Metamyosyn protein to keep our consumers fueled and satisfied.”
Image Credit: MET-Rx
VP of Marketing Amie Testerman spoke on the new MET-Rx BIG 100 products saying, "MET-Rx is committed to delivering innovative and delicious options for our consumers, and we are thrilled to introduce two new flavors, Blueberry Cobbler and Mint Super Cookie Crunch to our BIG 100 line. These new flavors offer a unique twist on our beloved bars, packed with essential nutrients and our exclusive Metamyosyn protein to keep our consumers fueled and satisfied.”
Image Credit: MET-Rx
Trend Themes
1. Dessert-inspired Protein Bars - Blending indulgent dessert flavors with high-protein content caters to both fitness enthusiasts and snack lovers, presenting a new hybrid snack category.
2. Nutrient-dense Meal Replacements - Combining essential vitamins and minerals in meal replacement bars addresses the growing demand for convenient, nutritious on-the-go meal alternatives.
3. Flavor-forward Nutrition Products - Introducing unique and appealing flavors like Blueberry Cobbler and Mint Super Cookie Crunch aligns with consumer preferences for more exciting and palatable health products.
Industry Implications
1. Fitness Nutrition - The fitness nutrition industry benefits from high-protein, nutrient-packed bars designed to support active lifestyles.
2. Healthy Snacks - Innovative snack options that offer both taste and nutrition appeal to health-conscious consumers seeking convenient snacks.
3. Functional Foods - Functional foods feature products enriched with vitamins, minerals, and protein, meeting the dual needs of nourishment and enjoyment.
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