Metrokane V1
Ben Preiss — December 21, 2007 — Lifestyle
Quit worrying about wasting your grape juice, save your leftover wine with the Metrokane V1 vacuum decanter. The device enables you to pump out the air so the vino stays fresh for longer periods. Nice idea and good design. The 52-ounce decanter is made of hand-blown crystal and costs $74.
Implications - Price-conscious consumers are increasingly discovering the financial benefits to enjoying wine and other alcoholic beverages at home instead of at a restaurant or bar. In doing so, they avoid the corkage fees and markups that are standard in the industry, which in turn enables them to savor more expensive bottles. Vacuum stoppers and other devices that preserve wine's flavor prevent these pricey beverages from going stale.
Implications - Price-conscious consumers are increasingly discovering the financial benefits to enjoying wine and other alcoholic beverages at home instead of at a restaurant or bar. In doing so, they avoid the corkage fees and markups that are standard in the industry, which in turn enables them to savor more expensive bottles. Vacuum stoppers and other devices that preserve wine's flavor prevent these pricey beverages from going stale.
Trend Themes
1. Price-conscious Consumers - Develop devices that enable price-conscious consumers to enjoy expensive bottles of wine at home and avoid the markups and corkage fees at restaurants and bars.
2. Wine Preservation Devices - Create innovative wine preservation devices that extend the freshness of wines, allowing consumers to enjoy their favorite bottles over a longer period.
3. Home Beverage Consumption - Tap into the growing trend of home beverage consumption by developing products that enhance the wine-drinking experience at home and provide financial benefits.
Industry Implications
1. Wine and Alcohol Accessories - The wine and alcohol accessories industry can capitalize on the demand for innovative wine preservation devices and convenient home beverage consumption products.
2. Restaurant and Bar Supplies - Restaurant and bar supplies industry can explore opportunities to adapt their offerings by providing vacuum stoppers and other devices that enable customers to enjoy wine without worrying about going stale.
3. Home Appliance Industry - The home appliance industry can develop advanced wine preservation devices to cater to the increasing number of consumers who prefer to enjoy their favorite wines at home.
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