The Metaphys 'ojue' Easily Slides into Bags and Briefcases
Meghan Young — August 19, 2010 — Lifestyle
References: metaphys.jp & psfk
I was never one to bring lunches to school or even work (until recently), because I hated adding the extra bag or container to my already heavy load, yet the Metaphys 'ojue' lunch box is something else entirely.
Slim and compact, it's like a light, mini briefcase. The Metaphys 'ojue' stacks vertically so that its slim case can conveniently and easily slide into bags and actual briefcases. I'm particularly drawn to the accompanying chopstick set.
Slim and compact, it's like a light, mini briefcase. The Metaphys 'ojue' stacks vertically so that its slim case can conveniently and easily slide into bags and actual briefcases. I'm particularly drawn to the accompanying chopstick set.
Trend Themes
1. Compact Lunch Boxes - The trend of compact lunch boxes that are easy to carry, stackable, and fit into bags and briefcases creates opportunities for companies to create innovative and functional solutions.
2. Lunch Box Accessories - As lunch boxes become more prevalent, the trend of including unique and innovative lunch box accessories, such as the included chopstick set in the Metaphys 'ojue,' presents opportunities for companies to stand out in the market.
3. Minimalist Design - The trend of minimalist design in lunch boxes, characterized by slim profiles and functional features, creates opportunities for companies to cater to consumers looking for functional and aesthetically pleasing products.
Industry Implications
1. Consumer Goods - The consumer goods industry can benefit from the trend of compact lunch boxes and its accompanying accessories, as the market for functional and stylish products continues to grow.
2. Office Supplies - The trend of compact lunch boxes that fit easily into briefcases and bags presents opportunities for companies in the office supplies industry to create innovative and functional solutions for professionals on the go.
3. Food and Beverage - The compact lunch box trend presents opportunities for companies in the food and beverage industry to create more portable and convenient food options that cater to consumers looking for quick and easy meals.
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