The MET Mini Polish Set Was Inspired by the Museum's Latest Exhibit
Ellen Smith — October 27, 2020 — Fashion
References: jhannahjewelry & hypebae
The MET Mini Polish Set is a collaborative release from the L.A-based beauty brand J. Hannah, and The Metropolitan Museum of Art in New York City. Seamlessly blending fine art with beauty, this unique collaboration drew its inspiration from the iconic museum‘s 'About Time' exhibition, which explores "fashion and duration."
The end result, is a five piece collection that ranges from solid colors to glittering golds, offering the consumer an easy-to-carry beauty item with an interesting story behind it. The names of the colors are as special as the hues itself, boasting titles such as 'Onyx' or 'Akoya.' The entire collection is available for purchase at the MET, making for a special gift shop item that offers more longevity and wearability than most.
Image Credit: Gelcream
The end result, is a five piece collection that ranges from solid colors to glittering golds, offering the consumer an easy-to-carry beauty item with an interesting story behind it. The names of the colors are as special as the hues itself, boasting titles such as 'Onyx' or 'Akoya.' The entire collection is available for purchase at the MET, making for a special gift shop item that offers more longevity and wearability than most.
Image Credit: Gelcream
Trend Themes
1. Art-inspired Beauty Products - The collaboration between J. Hannah and The Metropolitan Museum of Art showcases the trend of bringing fine art into the beauty industry.
2. Experiential Marketing - Creating unique product collaborations based on museum exhibitions taps into the trend of offering consumers an engaging and immersive experience.
3. Storytelling Through Product Names - Naming nail polish hues after notable aspects of the museum's exhibition demonstrates the trend of using storytelling to enhance the consumer's emotional connection with a product.
Industry Implications
1. Beauty - The beauty industry can explore collaborations with museums or artists to create art-inspired products that offer a unique selling point to consumers.
2. Museums and Galleries - Museums and galleries can expand their revenue streams by partnering with beauty brands to create exclusive product collections tied to their exhibitions.
3. Gift and Souvenir - The gift and souvenir industry can capitalize on the demand for unique and meaningful products by offering curated collections inspired by museum exhibitions.
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