adidas Made MESSI 15 YEARS’ NEMEZIZ Cleats to Mark Messi's Debut
Daniel Johnson — October 18, 2019 — Lifestyle
References: adidas-group & hypebeast
adidas created the 'MESSI 15 YEARS’ NEMEZIZ' cleats in honor of the 15th anniversary of Lionel Messi's debut. The cleats are an updated version of the NEMEZIZ 19+ pair, with small changes being made to commemorate the career of Lionel Messi. adidas will release the MESSI 15 YEARS’ NEMEZIZ cleats on its website and in stores on October 19th.
The cleats boast both blue and white colors, which were included as a reference to the player's Argentinian heritage, as well as the international career of the soccer star. Other features include a five-dot pattern on the left cleat, which references his five Ballon d’Ors. Additionally, an 'M' logo was placed on the right cleat, as well as '15 AÑOS.'
Image Credit: adidas
The cleats boast both blue and white colors, which were included as a reference to the player's Argentinian heritage, as well as the international career of the soccer star. Other features include a five-dot pattern on the left cleat, which references his five Ballon d’Ors. Additionally, an 'M' logo was placed on the right cleat, as well as '15 AÑOS.'
Image Credit: adidas
Trend Themes
1. Commemorative Shoes - Opportunity to create commemorative products for special milestones in a player's career.
2. Personalized Sports Equipment - Opportunity to create personalized sports equipment for famous athletes with unique colors and designs.
3. Heritage-inspired Athletic Gear - Opportunity to create athletic gear inspired by an athlete's heritage to create a meaningful connection with fans.
Industry Implications
1. Athletic Footwear Industry - Opportunity for athletic footwear companies to create commemorative shoes for athletes to celebrate special milestones like debuts, career achievements, etc.
2. Sports Equipment Industry - Opportunity for sports equipment companies to design personalized equipment for athletes with unique colors and designs.
3. Sportswear Industry - Opportunity for sportswear brands to create heritage-inspired athletic gear that pays homage to the athlete's roots and background.
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