These Mermapillar Pillows are Cuddly, Cute and Organic
Jordan M — February 23, 2011 — Life-Stages
References: mermapillar & inhabitots
These hilarious Mermapillar pillows are irrefutable proof that nothing needs to be sacrificed when switching to organic products for your young ones.
Made entirely from unbleached cotton and eco-friendly inks and coloring, Mermapillar pillows capture all the cuddly warmth of a stuffed toy while also serving as a soft place for sleeping. The result is a colorful and adorable pillow that is both safe, fun and environmentally friendly.
Implications - The brands behind organic products, from home design to food and clothing, are increasingly targeting children directly, rather than solely focusing on the environmental components that the parents look for first. More and more socially-aware and eco-friendly products will carve out their own market in young consumers, but will do this by focusing on cuteness, rather than on sustainability and health benefits.
Made entirely from unbleached cotton and eco-friendly inks and coloring, Mermapillar pillows capture all the cuddly warmth of a stuffed toy while also serving as a soft place for sleeping. The result is a colorful and adorable pillow that is both safe, fun and environmentally friendly.
Implications - The brands behind organic products, from home design to food and clothing, are increasingly targeting children directly, rather than solely focusing on the environmental components that the parents look for first. More and more socially-aware and eco-friendly products will carve out their own market in young consumers, but will do this by focusing on cuteness, rather than on sustainability and health benefits.
Trend Themes
1. Organic Children's Products - The trend of targeting young consumers with organic products is on the rise, emphasizing cuteness over sustainability.
2. Environmentally Friendly Home Design - Brands in home design are incorporating eco-friendly materials and processes, creating disruptive opportunities for sustainable and stylish products.
3. Socially-aware Children's Clothing - Companies are producing eco-friendly and ethically made clothing for children, capitalizing on the demand for fashionable, sustainable options.
Industry Implications
1. Children's Products - The children's products industry has a growing market for organic and eco-friendly options that prioritize cuteness and sustainability.
2. Home Design - The home design industry can embrace eco-friendly materials and processes to create disruptive products that are both stylish and sustainable.
3. Children's Clothing - The children's clothing industry has the opportunity to cater to socially-conscious consumers by offering eco-friendly and ethically made clothing options.
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