Tarte's 'Minutes to Mermaid Brush Set' is Bold and Holographic
Laura McQuarrie — March 16, 2018 — Fashion
References: tartecosmetics & hellogiggles
One of the newest additions to Tarte Cosmetics' collection of makeup applicators is the 'Minutes to Mermaid Brush Set,' which is part of the limited-edition Tarte Mermaid Collection.
The cruelty-free makeup brush set includes five different tools for applying blush, highlighter, powder, eyeshadow and detailed work with a pencil brush. Each brush inspired by a mythical creature boasts a mermaid tail handle, a holographic color and an eye-catching neon pink accent color.
Some of the other items that make up the Tarte Makeup Collection include the Be a Mermaid & Make Waves Eyeshadow Palette, an eyelash curler that boasts a similar fin-like tail end as the brushes, among other glittering vegan cosmetics inspired by the deep sea and its mysterious creatures.
The cruelty-free makeup brush set includes five different tools for applying blush, highlighter, powder, eyeshadow and detailed work with a pencil brush. Each brush inspired by a mythical creature boasts a mermaid tail handle, a holographic color and an eye-catching neon pink accent color.
Some of the other items that make up the Tarte Makeup Collection include the Be a Mermaid & Make Waves Eyeshadow Palette, an eyelash curler that boasts a similar fin-like tail end as the brushes, among other glittering vegan cosmetics inspired by the deep sea and its mysterious creatures.
Trend Themes
1. Mermaid-inspired Makeup Brushes - The trend of mermaid-inspired makeup brushes presents an opportunity for cosmetic companies to create bold and unique brush designs that cater to consumers' love for mythical creatures.
2. Limited-edition Makeup Collections - The trend of limited-edition makeup collections, such as Tarte's Mermaid Collection, allows cosmetic brands to create buzz and excitement among consumers by offering exclusive and themed products.
3. Holographic Beauty Products - The trend of holographic beauty products, like the holographic colors featured in Tarte's Minutes to Mermaid Brush Set, presents an opportunity for brands to capitalize on the growing popularity of iridescent and futuristic beauty looks.
Industry Implications
1. Cosmetics - The cosmetics industry can take advantage of the mermaid-inspired makeup brush trend by designing and producing unique brushes that appeal to consumers seeking fantastical and whimsical beauty products.
2. Fashion Accessories - The fashion accessories industry can explore collaborations with cosmetic brands to create mermaid-themed brush sets that can be marketed as statement fashion pieces as well.
3. Beauty Influencers - Beauty influencers and content creators can capitalize on the holographic beauty trend by showcasing and reviewing holographic beauty products, like Tarte's Minutes to Mermaid Brush Set, to their followers.
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