Nike's Mercurial CR7 Rare Gold Celebrates Cristiano Ronaldo's Greatness
Rahul Kalvapalle — January 13, 2015 — Fashion
References: news.nike
The magnificent Nike Mercurial CR7 Rare Gold is a single pair of soccer boots created by Nike to celebrate Cristiano Ronaldo's fabulous performances in 2014, which led to him picking up a second consecutive Ballon d'Or (Golden Ball) award.
Ronaldo's award solidifies his status as the world's best soccer player ahead of rivals such as Lionel Messi, so Nike saw it fit to create a single pair of shoes that will only ever be seen on Ronaldo's dazzling feet.
These indescribably stunning gold shoes feature the iconic CR7 stamp outfitted with micro-diamonds, the pieces that are shed when a diamond is refined and its details sharpened.
These micro-diamonds are painstakingly crafted and applied to the shoes by hand; their incorporation into the design is a metaphor for Ronaldo's own evolution as a true diamond of the game who is never satisfied with his own achievements and perpetually seeks improvement and refinement.
Ronaldo's award solidifies his status as the world's best soccer player ahead of rivals such as Lionel Messi, so Nike saw it fit to create a single pair of shoes that will only ever be seen on Ronaldo's dazzling feet.
These indescribably stunning gold shoes feature the iconic CR7 stamp outfitted with micro-diamonds, the pieces that are shed when a diamond is refined and its details sharpened.
These micro-diamonds are painstakingly crafted and applied to the shoes by hand; their incorporation into the design is a metaphor for Ronaldo's own evolution as a true diamond of the game who is never satisfied with his own achievements and perpetually seeks improvement and refinement.
Trend Themes
1. Microdiamond-embedded Footwear - The use of micro-diamonds in footwear design presents an opportunity for luxury brands to create exclusive and high-end products.
2. Personalized Performance Gear - Customizing sports equipment through unique design elements, like the CR7 stamp with micro-diamonds, offers a disruptive innovation opportunity to enhance the user's experience and performance.
3. Celebrity-endorsed Limited Editions - Creating limited edition products tied to the success of influential athletes, such as Cristiano Ronaldo, allows brands to capitalize on fan loyalty and drive demand.
Industry Implications
1. Luxury Footwear - Integrating high-quality materials, like micro-diamonds, into footwear design can open up new opportunities for luxury brands to appeal to affluent consumers.
2. Sports Equipment Manufacturing - The customization trend, exemplified by the CR7 Rare Gold boots, provides a potential avenue for sports equipment manufacturers to differentiate their products and cater to individual needs.
3. Athletic Apparel - Partnering with renowned athletes to design limited edition collections, such as the CR7 Rare Gold boots, enables athletic apparel brands to create buzz and connect with their target market.
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