Little Caesars Created Merch to Share a Love of All Things Pizza
Laura McQuarrie — November 15, 2021 — Marketing
References: prnewswire
Little Caesars is celebrating its love of pizza with a merch collection that will keep fans comfortable and stylish throughout the season. The collection, which is described as cheesy and campy includes everything from pizza slice sleeping bag blankets and Crazy Bread lounge sets to Little Caesars sherpa and slip-on pizza sneakers.
For the launch of this fun-filled collection, Little Caesars transformed a Milan, Michigan store location into a "Hot-N-Ready Shop," complete with mannequins outfitted in merch and a photoshoot. Now, the styles from the collection can be found on the online Hot-N-Ready Shop, which just launched for the holiday season. With 2020 and 2021 being popular years for loungewear, this merch collection makes gift-giving easy for pizza lovers.
For the launch of this fun-filled collection, Little Caesars transformed a Milan, Michigan store location into a "Hot-N-Ready Shop," complete with mannequins outfitted in merch and a photoshoot. Now, the styles from the collection can be found on the online Hot-N-Ready Shop, which just launched for the holiday season. With 2020 and 2021 being popular years for loungewear, this merch collection makes gift-giving easy for pizza lovers.
Trend Themes
1. Pizza-themed Merch Collections - Creating fun and unique merchandise collections around a beloved food or brand can generate consumer excitement and loyalty.
2. Campy and Cheesy Apparel - Designing playful and over-the-top clothing and accessories can appeal to customers looking for something fun and unique.
3. Branded Loungewear Collections - Creating cozy and comfortable loungewear collections that align with brand values can appeal to consumers looking for both comfort and style.
Industry Implications
1. Fast Food - Fast food chains can tap into customer nostalgia and loyalty by creating fun and unique merchandise collections that align with their brand values.
2. Apparel and Fashion - Fashion companies can incorporate playful and whimsical designs into apparel collections to appeal to consumers looking for something more lighthearted and fun.
3. E-commerce - The rise of online shopping makes it easier than ever to sell branded merchandise collections and allows companies to reach a wider audience.
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