'All From One Place' Commercial Promotes Mercedes mbrace2 Telematics
Katherinev123 — August 29, 2012 — Autos
Cars and technology have become increasingly intertwined as more auto brands add hi-tech functionality and applications to their models, and one example of this is Mercedes mbrace2. Mercedes mbrace2 is a telematics innovation that provides drivers with a fully connected experience to information, social networks and apps, all from within their Mercedes vehicles.
Showcased in this commercial, called 'All From One Place,' the Mercedes mbrace2 telematics offers everything you could ever want in tech, such as wireless connectivity, customized versions of apps, including those for Yelp, Facebook and Google Local Search, and tools like Remote Horns & Lights, Speed Alerts and Valet Protect.
As Bernie Glaser, the VP of marketing of Mercedes-Benz USA, states, "With the latest generation, drivers can experience premium digital services in and out of their vehicles with the most comprehensive capabilities available in the market today."
Showcased in this commercial, called 'All From One Place,' the Mercedes mbrace2 telematics offers everything you could ever want in tech, such as wireless connectivity, customized versions of apps, including those for Yelp, Facebook and Google Local Search, and tools like Remote Horns & Lights, Speed Alerts and Valet Protect.
As Bernie Glaser, the VP of marketing of Mercedes-Benz USA, states, "With the latest generation, drivers can experience premium digital services in and out of their vehicles with the most comprehensive capabilities available in the market today."
Trend Themes
1. Connected Car Technology - Opportunity for disruptive innovation to further integrate technology into vehicles to provide a fully connected experience.
2. Telematics Innovation - Opportunity for disruptive innovation to enhance telematics systems in vehicles to offer comprehensive and personalized digital services.
3. Customized Mobile Apps - Opportunity for disruptive innovation to develop customized versions of mobile apps that are seamlessly integrated into the vehicle's interface.
Industry Implications
1. Automotive - Opportunity for disruptive innovation to transform the automotive industry by leveraging technology to create fully connected and personalized driving experiences.
2. Information Technology - Opportunity for disruptive innovation to develop innovative telematics solutions and mobile applications that enhance connectivity and digital services.
3. Social Networking - Opportunity for disruptive innovation to integrate social networking platforms into connected car systems, allowing for seamless communication and networked driving experiences.
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