The Mercedes-Benz E-Class Creates a Spooky Safety Commercial
Shelby Lee Walsh — March 15, 2010 — Autos
References: mbusa & adsoftheworld
The Mercedes-Benz E-Class is one car that won't give you an unexpected surprise -- excluding this commercial of course. Dubai-based advertising agency Impact BBDO illuminates the new Blind Spot Assist feature that comes with every Mercedes-Benz E-Class vehicle in the most interesting way possible.
Shot as an old school horror flick, the television spot shows the dangers of blind spots in a spooky vintage theme. Rad.
Implications - Consumers adapted to ads and are able to tune them out with greater efficacy than ever before. They do so because they see companies as simply trying to push a product on them. Companies that create jarring ads that deliver a message that transcends their product and has to do with safety or the social good will find receptive consumers.
Shot as an old school horror flick, the television spot shows the dangers of blind spots in a spooky vintage theme. Rad.
Implications - Consumers adapted to ads and are able to tune them out with greater efficacy than ever before. They do so because they see companies as simply trying to push a product on them. Companies that create jarring ads that deliver a message that transcends their product and has to do with safety or the social good will find receptive consumers.
Trend Themes
1. Jarring Ads - Opportunity for companies to create ads that deliver a message of safety or social good to captivate consumers.
2. Vintage Theme - Utilizing a spooky vintage theme in advertising campaigns can provide a unique and memorable experience for consumers.
3. Consumer Engagement - Finding innovative ways to engage consumers and capture their attention amidst an increasingly saturated advertising landscape.
Industry Implications
1. Automotive - Opportunity for car manufacturers to create unique and engaging advertisements to highlight safety features.
2. Advertising - Opportunity for advertising agencies to explore creative concepts such as jarring ads and vintage themes.
3. Film/entertainment - Opportunity for filmmakers and production companies to collaborate with brands on creating thematic and memorable commercials.
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