Mellow Mushroom's Merch Conveys the Menu's Retro-Futuristic Style
Laura McQuarrie — November 2, 2022 — Marketing
References: theyellowroom & businesswire
To accompany a newly designed menu at all of its restaurants, Mellow Mushroom created a menu-inspired merch collection that captures its essence. The extremely saturated colors and 70s-style graphics that draw inspiration from concert posters convey what Mellow Mushroom describes as "the menu’s combination vintage and futuristic feel."
Food and bev brands are making merch to grab the attention of young consumers, all the while delivering comfort-focused products that uniquely show off the brand's style and spirit.
Online, fans can purchase not only apparel designs but also poster prints. Mellow Mushroom is partnering with CORE (Children of Restaurant Employees) in November and December so that a portion of all sales from the new menu-inspired Mellow Wonderland merchandise collection will support food and beverage employees with children who face health, natural disaster, or other crises.
Food and bev brands are making merch to grab the attention of young consumers, all the while delivering comfort-focused products that uniquely show off the brand's style and spirit.
Online, fans can purchase not only apparel designs but also poster prints. Mellow Mushroom is partnering with CORE (Children of Restaurant Employees) in November and December so that a portion of all sales from the new menu-inspired Mellow Wonderland merchandise collection will support food and beverage employees with children who face health, natural disaster, or other crises.
Trend Themes
1. Menu-inspired Merch - Brands can create merch collections inspired by their menu designs to capture their brand's essence and attract the attention of customers.
2. Comfort-focused Products - Food and beverage companies can create comfort-focused products that incorporate their brand's style and spirit, making the products unique and appealing to customers.
3. Philanthropic Partnerships - Companies can form philanthropic partnerships to donate profits from merch sales to support food and beverage employees and their families during crises or uncertain times.
Industry Implications
1. Food and Beverage - The food and beverage industry can create themed merch to showcase their brand and attract younger customers who value unique products.
2. Fashion and Apparel - The fashion and apparel industry can partner with food and beverage companies to create limited edition merch collections that showcase the company's retro-futuristic style and graphics.
3. Non-profit - Non-profit organizations that benefit families in the food and beverage industry can partner with companies to receive donations from merchandise sales, supporting families in need.
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