This Mentos Commercial Spoof Features Horses Instead of Humans
Michael Hemsworth — December 5, 2012 — Marketing
References: youtu.be & laughingsquid
Classic advertisements from the 90s get a much needed parodying with the Mentos spoof commercial.
The commercial is a parody of the classic ads released by mint maker Mentos that would often feature participants completing an out-of-the-ordinary task to have a little fun. That gets taken to a whole other level with this comedic spin where the main characters dawn oversized horse head masks.
The basketball playing horses laugh at their friend off on the sidelines who is dressed in a business suit. The teased horse-headed companion takes the shoes off of a nearby homeless person and begins to play. Surprised, the other horsemen underestimate his proud confidence and are in shock when he performs a slam dunk. The hilarious viral video is finished off in the fashion of real Mentos commercials with a satisfied customer winking and showing off the secret to their success -- a pack of mints.
The commercial is a parody of the classic ads released by mint maker Mentos that would often feature participants completing an out-of-the-ordinary task to have a little fun. That gets taken to a whole other level with this comedic spin where the main characters dawn oversized horse head masks.
The basketball playing horses laugh at their friend off on the sidelines who is dressed in a business suit. The teased horse-headed companion takes the shoes off of a nearby homeless person and begins to play. Surprised, the other horsemen underestimate his proud confidence and are in shock when he performs a slam dunk. The hilarious viral video is finished off in the fashion of real Mentos commercials with a satisfied customer winking and showing off the secret to their success -- a pack of mints.
Trend Themes
1. Parody Commercials - Disruptive innovation opportunities lie in creating humorous and creative parodies of popular advertisements to capture audience attention and generate viral content.
2. Oversized Masks - There is potential for disruptive innovation in the production of oversized masks that can be used in parodies, comedy skits, and viral videos.
3. Viral Video Marketing - Businesses can explore disruptive innovation by incorporating viral video marketing strategies to promote their products or services in a humorous and attention-grabbing manner.
Industry Implications
1. Advertising - The advertising industry can embrace disruptive innovation by incorporating parody commercials as a creative and engaging way to promote brands and products.
2. Entertainment - The entertainment industry can explore disruptive innovation by creating and producing comedic skits, parodies, and viral videos featuring oversized masks to attract and entertain audiences.
3. Marketing - Disruptive innovation opportunities in the marketing industry can include leveraging viral video marketing techniques to create engaging content that promotes products and services in a unique and memorable way.
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