This Men's Lifestyle Platform Offers Just One New Item Each Day
Charlotte Joyce Kidd — September 14, 2015 — Tech
References: curatum & techcrunch
This men's lifestyle app combs the world of men's fashion, literature, home decor and more to offer just one tasteful item each day.
The men's lifestyle service is based on the idea that modern consumers crave narrower but better quality choices, as opposed to previous generations, who valued variety and breadth of selection above all else. This shift has been observed in a number of industries: for example, millennials will shop at small, seasonal produce stands and gourmet butcher shops before one-stop grocery stores.
Playing on this idea, the men's lifestyle app, called Curatum, offers a single item for sale each day. Users can also scroll back and shop through previous selections. The men's lifestyle app uses one-click shopping and integrates Apple Pay. The items on offer include watches, furniture, books and clothes, among many more. Curatum takes a referral fee from the boutiques it showcases, while the shop itself takes care of fulfillment and shipping.
The men's lifestyle service is based on the idea that modern consumers crave narrower but better quality choices, as opposed to previous generations, who valued variety and breadth of selection above all else. This shift has been observed in a number of industries: for example, millennials will shop at small, seasonal produce stands and gourmet butcher shops before one-stop grocery stores.
Playing on this idea, the men's lifestyle app, called Curatum, offers a single item for sale each day. Users can also scroll back and shop through previous selections. The men's lifestyle app uses one-click shopping and integrates Apple Pay. The items on offer include watches, furniture, books and clothes, among many more. Curatum takes a referral fee from the boutiques it showcases, while the shop itself takes care of fulfillment and shipping.
Trend Themes
1. Curated Shopping - The trend of curated shopping platforms is on the rise as consumers value narrower but better quality choices.
2. One-item per Day - The trend of offering just one item per day is gaining popularity as it creates a sense of urgency in consumers and promotes exclusivity.
3. One-click Shopping - The trend of simplifying the purchasing process through one-click shopping and integration with mobile payment systems like Apple Pay is becoming increasingly popular.
Industry Implications
1. E-commerce - The e-commerce industry can take advantage of the trend of curated shopping platforms and one-item-per-day offerings to differentiate themselves and stand out in a crowded marketplace.
2. Fashion and Lifestyle - The fashion and lifestyle industry can use the opportunity of offering limited edition pieces to create a sense of exclusivity and appeal to customers looking for unique items.
3. Mobile Payments - Mobile payment industries can capitalize on the trend of one-click shopping and simplify the purchasing process for customers.
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