When Elina Brotherus Isn't Photographing Lakes, She's Photographing Men in Tutus
Jessica Marcel — January 24, 2010 — Fashion
References: gbagency.fr & mocoloco
You know Elina Brotherus is a talented photographer, because she's been able to add an element of art to photographs of men in tutus. That is no small task. Among the photographers other work are many, many photos of lakes.
This comes as no surprise considering that Brotherus is based in Helsinki, but it still makes for an intriguing portfolio. If men in tutus aren't your things, you'll definitely dig the lake stuff.
Implications - To reflect North Americans' shift towards egalitarianism, the fashion industry is experimenting with androgyny, symbolically blurring the lines of femininity and masculinity. Corporations wishing to convey themselves as progressive may similarly consider utilizing androgynous imagery in media campaigns.
This comes as no surprise considering that Brotherus is based in Helsinki, but it still makes for an intriguing portfolio. If men in tutus aren't your things, you'll definitely dig the lake stuff.
Implications - To reflect North Americans' shift towards egalitarianism, the fashion industry is experimenting with androgyny, symbolically blurring the lines of femininity and masculinity. Corporations wishing to convey themselves as progressive may similarly consider utilizing androgynous imagery in media campaigns.
Trend Themes
1. Androgynous Fashion - The fashion industry is experimenting with androgyny, blurring the lines of femininity and masculinity, creating opportunities for companies to showcase progressive and inclusive imagery in their campaigns.
2. Gender Equality in Fashion - Reflecting the shift towards egalitarianism, the fashion industry is exploring gender equality by incorporating androgynous elements into their designs and marketing strategies, creating space for companies to promote inclusivity.
3. Artistic Photography - Artistic photographers like Elina Brotherus are using unconventional subjects, such as men in tutus, to create visually engaging and thought-provoking images, offering opportunities for businesses to collaborate with artists and create unique marketing campaigns.
Industry Implications
1. Fashion - The fashion industry is embracing androgynous fashion and gender equality, opening up opportunities for companies to redefine traditional gender norms and appeal to a wider audience.
2. Creative Arts - The creative arts industry, including photography, is constantly seeking unique and unconventional subjects, providing opportunities for brands to collaborate with artists and create innovative advertising campaigns.
3. Media and Marketing - Media and marketing industries can capitalize on the trend of androgyny and artistic photography by incorporating these themes into their campaigns, creating visually striking and culturally relevant advertisements.
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