When Italian Fashion Remakes the Scottish Kilt
Juan Carlos Bonilla — April 5, 2007 — Fashion
References: dressedtokilt & fashiontribes.typepad
Each year the famous brand of whiskey carries out a beneficial parade whose funds are given to to important causes. This year the money was given to "The Friends of Scotland" whose objective is to destine the funds to the veterans that return from the war in Afganistan and of Iraq. A good cause for those tickets whose prices oscillated between 150 and 10,000 dollars. This year the catwalk theme was "Dressed to Kilt", a good phrase, since all the models paraded with the traditional Scottish skirt, the well known kilt. It was a contribution between the Scottish traditional fashion and the chic Italian style of different designers, Europeans and Americans. The host at night was the fabulously sexy Sir Sean Connery.
Trend Themes
1. Gender-fluid Fashion - The growing trend of men embracing traditionally feminine clothing creates opportunities for disruptive innovation in the fashion industry.
2. Cultural Fusion - Combining traditional styles from different cultures can lead to unique fashion trends and opportunities for disruptive innovation in the fashion industry.
3. Charitable Fashion - Incorporating fundraising into fashion events can create opportunities for social impact and innovative business models.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of men wearing skirts/kilts by designing new styles and marketing campaigns that celebrate gender-fluid fashion.
2. Whiskey - The whiskey industry can partner with fashion brands and events to bring attention to important causes and contribute to charitable efforts.
3. Charity - The charity industry can explore partnerships with fashion brands to create unique fundraising initiatives and awareness campaigns.
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