Paul Smith's Pop-Ups Show Off the Men in Black Suit Capsule Collection
Laura McQuarrie — June 18, 2019 — Fashion
References: paulsmith & campaignlive
British designer Paul Smith designed costumes for Men in Black: International and a capsule collection of Men in Black suits for both men and women. The Paul Smith For Men In Black International collection features sleek black suits that are lined with graphics of alien characters from the new film, as well as other fun details for fans like logo-shaped buttons on the jacket cuffs. As well as suits, the range also includes polo shirts and hoodies, plus a range of complementary accessories like pocket squares, money clips, cufflinks, ties and colorful socks.
As part of the promotion for the Hollywood film, Paul Smith's iconic, Instagram-famous pink wall on Melrose Avenue is now fading to black.
As part of the promotion for the Hollywood film, Paul Smith's iconic, Instagram-famous pink wall on Melrose Avenue is now fading to black.
Trend Themes
1. Sci-fi Fashion - Explore opportunities for creating futuristic fashion collections inspired by popular sci-fi movies.
2. Pop-up Experiences - Discover innovative ways to create immersive and temporary retail experiences that capture consumer attention.
3. Film Collaboration - Collaborate with filmmakers to design limited edition merchandise and clothing lines tied to movie releases.
Industry Implications
1. Fashion - Fashion brands can capitalize on the sci-fi genre to create unique and captivating collections.
2. Retail - Retailers can leverage pop-up experiences to drive foot traffic and generate buzz around their brand and products.
3. Entertainment - Film studios and production companies can explore collaborations with fashion designers to create exclusive merchandise tied to movie releases.
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